Five Will Be Inducted Into Advertising's Hall of Fame

Bleustein-Blanchet, Pottasch, Alstrup, Reinhard and Rosenshine Make Up Class of '08

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NEW YORK (AdAge.com) -- Five prominent industry leaders will be inducted into the American Advertising Federation's Hall of Fame this March, including the first international inductee in the award's 59-year history, Publicis Groupe founder Marcel Bleustein-Blanchet.
Publicis Groupe founder Marcel Bleustein-Blanchet
Publicis Groupe founder Marcel Bleustein-Blanchet

"In an industry that has become globally integrated by digital technology and media enhancements, it is important to ensure the inclusion of individuals from abroad when considering those distinguished nominees for the Advertising Hall of Fame," Tim Love, chairman of the Advertising Hall of Fame Committee, and vice chairman, Omnicom Group, said in a statement.

Mr. Bleustein-Blanchet (1906-1996) founded Publicis at the age of 20. Using a combination of charisma and hard work, he established the advertising field as a reputable industry in France, and helped elevate the status of American brands in Europe. In 1987, he handed the reins at Publicis to Maurice Levy.

Also receiving the honor posthomously will be Alan Pottasch, legendary marketer and father of the "Pepsi Generation." Mr. Pottasch, who died in 2007, served as former senior VP, worldwide creative and creative consultant at Pepsi-Cola Co. For five decades he guided the image of the beverage giant, garnering more than 60 industry awards including the Grand Prix at Cannes.

The AAF Hall of Fame will additionally welcome former Johnson & Johnson corporate VP-Advertising Andrea Alstrup; during her 37-year career with the company, she championed advancement of women in advertising and led the formation of the Family Friendly Programming Forum.

Two Omnicom luminaries are in the 2008 group of inductees: Keith Reinhard and Allen Rosenshine, chairman emeritus of DDB Worldwide and BBDO Worldwide, respectively. Together, they helped launch Omnicom -- now the largest marketing organization in the world -- during the 1980s.

Under Mr. Reinhard's leadership, more than 100 DDB agencies around the world have won "agency of the year" recognition. Mr. Rosenshine, a onetime copywriter, worked his way up to serve as the first chief executive officer of Omnicom.

Recipients will be inducted into at a luncheon at the Waldorf-Astoria hotel in New York on March 27.
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