INITIATIVE CONSOLIDATES MEDIA DUTIES WITH TOP EXEC

Tim Spengler to Oversee All National Broadcast Business

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NEW YORK (AdAge.com) -- Tim Spengler, executive vice president and director of national broadcast for Interpublic Group of Cos.' Initiative Media North America, Los Angeles, is taking over all of the media agency's national broadcast business.

The broadcast media

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duties had been split between Mr. Spengler and Arthur Schriebman, executive vice president and director of national broadcast for Initiative Media North America, New York.

Mr. Spengler is moving to New York and will keep the same title.

Mr. Schriebman will be named executive vice president of negotiating strategy, and he'll work with Mr. Spengler.

Mr. Schriebman, who has overseen the Unilever business, had been a longtime executive at The Botway Group, which was bought by Interpublic in 2000 and merged into Initiative.

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