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Headed Coca-Cola Account

By Published on .

NEW YORK (AdAge.com) -- AOL Time Warner is poised to hire Coca-Cola Co.'s account architect at Interpublic Group of Cos. for an executive position in its Global Marketing Solutions group, according got people familiar with the matter.

William Grogan, most recently director of Coke brands for Interpublic and executive vice president at McCann-Erickson Worldwide, will be named senior vice president of marketing for GMS. He will report to Mike Kelly, president of the cross-divisional AOL Time Warner body. He'll be named as early as next week and will begin the new job in January.

Spokeswomen for both AOL Time Warner and McCann-Erickson declined to comment.

Marketing and communications veteran
A veteran of marketing and communications, Mr. Grogan will manage a marketing team within the 45-person GMS group. His responsibilities include integrating creative advertising opportunities across the company's units including America Online, Warner Bros. and Time Inc., among others.

Julie Kantrowitz, the former chief operating officer for GMS, departed AOL Time Warner several weeks ago. Mr. Grogan's appointment, however, is not seen as a direct replacement for Ms. Kantrowitz.

Beefing up advertising
AOL Time Warner is trying to beef up its cross-divisional advertising opportunities by offering customized marketing programs after having been previously criticized for orchestrating one-size-fits-all deals. Under Mr. Kelly's new leadership, the internal body will strive to meet marketers' business goals with more flexible programs.

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Lisa Sanders contributed to this report.

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