Jason Wagenheim has been named publisher of Entertainment Weekly. Most recently, Mr. Wagenheim served as associate publisher of Vanity Fair, where he and his sales and marketing team developed integrated special event, web and mobile programs for a variety of advertisers. Prior to joining Vanity Fair, Mr. Wagenheim served as executive director of the Conde Nast Media Group. He has also been associate publisher of both Conde Nast Traveler and Blender Magazine. EW's most recent publisher,Ray Chelstowski, left in November after two years in the post.
Howard Schacter has been appointed DiGennaro Communications' first-ever president. He will be responsible for high-level client counsel and for driving DGC's growth in new areas of client service, including sports, entertainment, technology communications and consumer brand marketing. Mr. Schacter was formerly marketing and PR chief at Steve & Barry's. Earlier in his career, he headed corporate communications at Live Nation (then SFX/Clear Channel Entertainment) and ran global corporate communications for Interpublic Group of Cos' Draft. Additionally, Melanie Wells was named managing director-chief content officer, charged with the development and oversight of DGC's strategic content offering, a new operating unit. Ms. Wells comes to DGC from Forbes Media, where she was executive editor.
Scarborough Research has appointed Tom Drouillard as president and CEO. Mr. Drouillard comes to Scarborough from Nielsen Online, where he has been serving as president since 2008. He brings with him many years of experience leading media and marketing companies including Claritas, PERQ/HCI, Interactive Market Systems and SRDS. Scarborough is a joint venture between Arbitron, Inc. and The Nielsen Company.
ClickSquared has tapped Stephen Henkenmeier as chief financial officer. Most recently, Mr. Henkenmeier was the CFO and exec VP for M|C Communications, a provider of continuing medical education for physicians. Prior to M|C, he was VP-finance for Novell, a global provider of infrastructure software and solutions. Mr. Henkenmeier also managed global strategy and planning in this role, and was a member of the global executive leadership team.
Turn Inc., an end-to-end platform for managing data-driven digital advertising, has named Tim Mahlman chief revenue officer. Mr. Mahlman was formerly VP-network sales at Yahoo, which he joined through its acquisition of BlueLithium in 2007. Prior to Yahoo, he was chief operating officer of Winstar Interactive, and served as director of sales at CLIQNOW before they were acquired by 24/7 in 1998.
Jason Trubowitz has been hired as the senior director of media for the MSNBC marketing team. Mr. Trubowitz most recently served as senior VP and strategist planning director at Starcom Mediavest. Prior to that role, he worked for Grey Advertising, as well as Chiat-Day.
Madison Square Garden Sports has promoted three marketing and sales executives: Howard Jacobs has been elevated to exec VP-marketing and sales; Mike Ondrejko to senior VP-corporate hospitality sales and service; and Sean Downes to VP of corporate entertainment solutions. Mr. Jacobs, who was previously senior VP-strategic partnership marketing for XM Satellite Radio, joined MSG Sports in 2008 initially as senior VP-marketing and was most recently senior VP-marketing and ticket sales. Mr. Ondrejko joined MSG Sports in January of 2009 as VP-suites, premium seating and service. Before joining MSG, Mr. Ondrejko spent seven years with the Cleveland Cavaliers, most recently as VP-sales and service. Mr. Downes came to the company in 2009 as director of suite sales and before that was director of partnership marketing at Nascar, where he managed clients such as Coca-Cola, Kellogg's, Mars and P&G.
Mary Gilbert, formerly president of Free Range Content, has joined DraftFCB's San Francisco office in the newly created position of senior VP-director of CRM. She will oversee the continued development of the agency's overall CRM offering across its three West Coast offices -- Orange County, Calif.; San Francisco and Seattle -- while working with clients on CRM strategy. Ms. Gilbert has focused her career on developing accountable marketing practices from both the agency and client side including Mindjet, MRM, Euro RSCG, Miller/Huber Relationship Marketing and a number of startups. At MRM, she played a key role in the strategic development of Microsoft's global CRM practice and integrated marketing capability.