Twenty-year sports and entertainment PR veteran Jeff Pomeroy has left Turner Sports to serve as president of the newly formed JDP Communications, a full-service Atlanta-based sports and entertainment boutique PR firm. Mr. Pomeroy spent 12 years at Turner, where he was most recently senior PR director for its myriad properties. Prior to Turner, he was the PR director of the 2000 Winter Goodwill Games in Lake Placid, N.Y., and the 2001 Goodwill Games in Brisbane, Australia. Mr. Pomeroy also spent five years in Showtime Networks' sports and event programming department in New York.
Donna Biernadski has been tapped to lead Digitas' Team Sprint as senior VP-marketing. Ms. Biernadski joins Digitas with more than 20 years of agency and in-house marketing experience, spanning telecom, retail, B2B and more. Prior to Digitas, Ms. Biernadski served as VP-marketing at the Morton Arboretum and senior VP-chief of integration at Wunderman. She has also held positions at Euro RSCG Worldwide, Rapp Collins Worldwide and DDB. The Sprint assignment, effective February 1, will be managed from the Digitas, Chicago, office and led by Digitas President Tony Weisman.
Organic has promoted Andy McKinney from executive director-engagement management to VP, and Brad Mancuso, previously group creative director, was appointed to executive creative director. Mr. McKinney joined Organic in September 2010 and oversees clients including The Meth Project, Intel and Nike . Prior to Organic , he was group account director at AKQA, where he led the client-services teams for Charles Schwab, McDonald's and Target . Mr. Mancuso joined Organic in May 2007 and has led the creative team in developing digital campaigns for Intel, the Meth Project, Hilton, Huggies, Sony Playstation and Bank of America. Notably, Mr. Mancuso led Organic 's highly awarded "Morris on Campus" campaign for Bank of America, a cross-channel effort that provided students with practical financial advice. Before Organic , he was VP-senior art director at Leo Burnett, where his work on the relaunch of the Cadillac brand was a runner-up for Creativity 's Campaign of the Year.
Horizon Media has expanded its newly launched WHY group with the hire of agency-planning veteran Kenneth Burns as senior VP-managing director, consumer insights. He comes to Horizon from Wunderman, where he most recently served as senior VP-group planning director, leading the Dell account. Before that , he was senior VP-strategic planning at McCann-Erickson on accounts such as Verizon Communications Wireless, Verizon Telecom, Intel, Capital One and Wendy's . The goal of the WHY Group is to deliver a more in-depth understanding of consumer behavior and Mr. Burns will be responsible for helping clients connect with people in more engaging ways, as well as developing new consumer-insights tools.
Martha Stewart Living Omnimedia has appointed three new business-development executives, as well as a finance and operations executive for its publishing and digital unit. Russell Brown, who previously worked for brand-licensing companies such as Marvel Entertainment and Iconix Brand Group, was named senior VP-consumer products licensing and will be responsible for developing and negotiating new merchandising opportunities for all MSLO brands. The company also tapped Charlie Tiersch as VP-business development and Colleen Nowers as assistant VP-business development; both Mr. Tiersch and Ms. Nowers join MSLO from NBCUniversal. Mr. Tiersch is tasked with expanding MSLO's presence in the digital space and seeking international growth opportunities. Ms. Nowers will focus on forging new affiliations for the company's media properties and brands. Claudio Goldbarg was named senior VP-publishing and digital media operations. In this position, he will oversee all financial operations for MSLO's publishing business. He has held financial positions at various media companies, including DreamWorks SKG.