Jennifer Levene Bruno has been named publisher and chief revenue officer of Town & Country. She succeeds Valerie Salembier, who previously announced she will be leaving at the end of the year. Ms. Bruno has been publisher and chief revenue officer of sibling Hearst publication Veranda since August 2010, where she added more than 150 brands during her tenure and grew pages 17% year to date, following another 17% increase in 2011. Prior to joining Veranda, Ms. Bruno was associate publisher of House Beautiful and before that , she was advertising director at Glamour and held various sales and marketing roles at Time Inc. and Hachette Filipacchi Media.
Clear Channel Outdoor Americas has appointed Vicki Lins as exec VP and chief marketing officer. Ms. Lins was previously senior VP-marketing and communications at Comcast, where she led the development of a national marketing organization for Comcast's local ad sales business and the rebranding of the company's advertising business as Comcast Spotlight. Following her success there, she was tapped to lead marketing at Canoe Ventures. Prior to Comcast, Ms. Lins led marketing and communications for Adlink, where she developed the "It's Targeted TV" campaign, and prior to her tenure in cable, she held marketing roles at GTE and AirTouch Cellular.
MillerCoors has hired Rudy Rodriguez as senior director for multicultural marketing, replacing Al Patel, who has left the brewer to become chief marketing officer for UCI Fram Group, which sells car care products and vehicle replacement parts. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. He will be responsible for "leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences," according to a MillerCoors memo. Like other big brewers, MillerCoors is dedicating more money to multicultural marketing, even putting campaigns into the general market.
The World Federation of Advertisers (WFA) has opened its first office in Asia, and Director of Communications Will Gilroy will relocate from Brussels to Singapore to give the organization its first permanent presence in a region of increasing importance. Mr. Gilroy has worked at the WFA for more than 10 years, handling both public affairs and communications. In particular, he has played a key role in developing self-regulatory responses to challenges set by the World Health Organization around food marketing as well as launching the EU Pledge scheme to limit advertising to children, following pressure from European regulators. Before WFA, he worked as a TV and press journalist in France, Spain and the U.K., including for The Times in London.
Interpublic Group's ID Media has hired Kimberly Miller as senior VP-director of media strategy. Based in the agency's Los Angeles office, she will oversee media strategy on accounts including Intuit, Match.com and Universal Technical Institute. Ms. Miller was most recently VP at ZenithOptimedia, where she worked with such clients as 20th Century Home Entertainment and Jenny Craig. Prior to that , she was a VP at IPG sibling agency Initiative . She also previously honed her media skills on the client side at Warner Bros. and Paramount Pictures, and began her career at Foote, Cone & Belding (now DraftFCB) and Lowe and Partners.
Karyn Pascoe has been appointed senior VP-group creative director at Deutsch, New York. Ms. Pascoe comes to Deutsch from Organic , where she was executive creative director, managing a team of more than 40 across various offices and overseeing creative work for all clients, including Intel, P&G, The BBC, The Hartford, The Home Depot and Bank of America. Prior to Organic , Ms. Pascoe held posts at JWT, Frog Design and Razorfish, working on clients such as General Electric, MTV , Loreal, World Wildlife Foundation, and Nestle.
Adam Gerston is joining GraphEffect to head up the newly launched SHIFT as VP-strategic partnerships out of the social-advertising company's newly opened Palo Alto office. Mr. Gerston will lead SHIFT platform partnerships and oversee developer relations for SHIFT's platform API program, which aims to help brands and agencies more easily collaborate internally and across organizations to produce more effective marketing campaigns. Previously, Mr. Gerston spent two and a half years at Facebook, where he helped build the Preferred Marketing Developers program from inception to one of the company's largest revenue drivers.
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