Michael Fischer has been promoted from chief marketing officer to chief operating officer of Coldwell Banker Real Estate. Mr. Fischer retains oversight of the brand's global marketing efforts and will hire a senior VP-marketing. He will now also lead the brand's internal operations, learning, talent attraction, international and events groups. Mr. Fischer joined Coldwell Banker as senior VP-marketing in February 2008 after spending 15 years at Nissan North America, most recently as director of marketing communications. He was named CMO in April 2010 and under his guidance, Coldwell Banker recorded the three highest-rated TV ads in real estate over the past three years, according to Ace Metrix. He also guided the expansion of the Coldwell Banker online platform into mobile apps, along with creating expanded search capabilities. Additionally, Mr. Fischer helped champion the real-estate industry's adoption of video with the 2009 debut of its YouTube channel, Coldwell Banker On Location.
Havas Worldwide has elevated Sarita Bhatt to director of global strategy from her former role as managing director of social platforms at Havas Worldwide, New York. She will report to Andrew Benett, who was named global president of Havas Worldwide earlier this month. Ms. Bhatt joined Havas Worldwide three years ago as director of digital planning for Tonic, the agency's health and wellness consultancy. While at Havas Worldwide, New York, she led the digital and social programs across all of the Hershey's Company brands, the Atlantic City Alliance, General Electric, Dos Equis, Live Nation, Johnnie Walker, GlaxoSmithKline and Merck Consumer Care. She has been working in the media and communications space for more than 15 years, focusing on developing digital and social programs through verticals including health care, B-to-B, consumer packaged goods, technology, finance and tourism.
Trailer Park has named Leila Amirsadeghi VP-client engagement. In the newly created role, Ms. Amirsadeghi will drive business development and strategic client partnerships for the entertainment-marketing agency. Prior to joining Trailer Park, Ms. Amirsadeghi headed up business development at Blitz Agency, creating award-winning experiences for Xbox, John Mayer, Starbucks, Activision and others. She also founded consulting practice Mesh and served as CEO, delivering marketing initiatives for clients including NBC, Red Bull and News Corp. Additionally, she was director-business development at digital agency iChameleon Group.
Ryan Linder has joined Doner as senior VP-chief growth officer. Mr. Linder most recently was exec VP-chief marketing and growth officer for Zimmerman, where he led the agency's marketing and business-development efforts. He also spent six years at Olson, Minn., where he was VP-marketing director, and before that was at Jack Morton Worldwide as senior account manager-global business development.
Tina Daniels has joined Syncapse as its first chief revenue officer. She starts Feb. 1 and will work from the social-marketing company's New York headquarters. From 2009 to the end of 2011, Ms. Daniels served as director-global agencies in Microsoft's global advertising sales group, where she was primarily responsible for managing the company's relationship with Interpublic Group. Prior to Microsoft, she spent eight years at aQuantive in the Avenue A|Razorfish division, rising to the position of VP-global client development. Syncapse's global clients include A-B InBev, Coca-Cola, Diageo, L'Oréal and Reckitt Benckiser.
Rodale has appointed Bobby Chowdhury as its first dedicated chief technology officer, tapped to oversee all IT assets and strategy for the company. He will divide his time between Rodale's Emmaus, Pa., headquarters and its New York offices, and his oversight will include expansion of its web and software-development teams. He will also have a strategic role in the development of the company's recently announced e-commerce platform, Rodale's, slated to launch this spring. Mr. Chowdhury previously spent four years at Condé Nast, where he was VP-engineering, digital technology. Prior to Condé Nast, he spent 15 years at United Media & Scripps Ventures as CTO and two years as the co-CTO at E.W. Scripps' "Shop at Home," where he was responsible for building out the company's e-commerce platform.