President of Advo
Beth Bronner has been president and
Jim Beam executives weren't immediately available to comment.
Following Mr. Hernquist's departure, the marketer originally sought to fill the post with an executive who had a background in distilled spirits, experience that Mr. Hernquist didn't have, executives close to the company said.
Ms. Bronner also lacks a spirits pedigree, but her experience includes building brands for companies such as Revlon, Nabisco, AT&T, Haagen Daaz, Slimfast, Citibank and Sunbeam, according to the memo sent by Richard Reese, president-CEO of Jim Beam Brands Worldwide.
Last month, the company ended a protracted advertising agency review, tapping Omnicom Group's BBDO Worldwide, Chicago, to handle its $19 million Jim Beam brands portfolio, which includes the Jim Beam and Knob Creek bourbons, DeKuyper cordials and Vox vodka.