JIM BEAM NAMES NEW SENIOR VP MARKETING

Beth Bronner Fills Post Vacant Since April

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CHICAGO (AdAge.com) -- Jim Beam Brands has filled its vacant senior vice president of marketing post, according to an internal company memo sent today to employees.

President of Advo
Beth Bronner has been president and

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chief operating officer of Advo, a top U.S. direct-mail company whose mailers reach more than 100 million households nationally. She fills the Jim Beam post left open since April, when Thomas Hernquist abruptly left the Fortune Brands spirits unit after 14 months for the chief marketing post at Hershey Foods Corp. Ms. Bronner joins the company Sept. 29.

Jim Beam executives weren't immediately available to comment.

Following Mr. Hernquist's departure, the marketer originally sought to fill the post with an executive who had a background in distilled spirits, experience that Mr. Hernquist didn't have, executives close to the company said.

Ms. Bronner also lacks a spirits pedigree, but her experience includes building brands for companies such as Revlon, Nabisco, AT&T, Haagen Daaz, Slimfast, Citibank and Sunbeam, according to the memo sent by Richard Reese, president-CEO of Jim Beam Brands Worldwide.

Agency review
Last month, the company ended a protracted advertising agency review, tapping Omnicom Group's BBDO Worldwide, Chicago, to handle its $19 million Jim Beam brands portfolio, which includes the Jim Beam and Knob Creek bourbons, DeKuyper cordials and Vox vodka.

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