Joanna Seddon is joining Ogilvy's global brand-consulting company OgilvyRED as president, a new position at the group. Ms. Seddon founded and led brand-consulting groups at FutureBrand and most recently at Millward Brown Optimor. While at Millward Brown, Ms. Seddon created WPP's BrandZ 100 ranking of top global brands, as well as new methodologies to evaluate social-media investments. Originally from the U.K., she came to the U.S. as strategy executive for McKesson Corporation, where she oversaw the restructuring of the health-care giant's businesses.
Monique Acevedo has been named to the newly created role of VP-innovation at Heineken USA. Ms. Acevedo joins Heineken USA from Diageo, where she most recently served as director-innovation, working on the concept and launch of products including Crown Royal Black and Bulleit Rye Whiskey. Prior to Diageo, she spent eight years at The Coca-Cola Company in various roles and played an instrumental part in the development and launch of Dasani Water, Sprite Zero and Vanilla Coke.
Richie Grantham and Janelle James have joined DDB, Chicago, as senior VP-group strategy director and senior VP-group business director, respectively, on the Mars Wrigley business. Mr. Grantham comes to DDB from StrawberryFrog, where he was group strategic planning director for clients including Pampers, P&G Future Friendly and Sabra. Prior to that , he consulted for Select NY, where he acted as the strategic lead on global innovation projects and pitches while managing beauty-product development programs in Russia, India, Japan and Korea. In addition to his strategy roles, he also served as chief innovation officer at a digital boutique, as well as director-human intelligence at Fahrenheit 212.
Ms. James joins DDB, Chicago, after a long career with Leo Burnett, where she worked her way up from an assistant account executive to several leadership positions. She also has extensive international experience, having worked in Italy on McDonald's and managing the communications development for P&G's Tampax in Central Eastern Europe, the Middle East and Africa, and for the product launch of P&G's Always in North America and Western Europe. After leaving Leo Burnett for two years in 2006 to pursue her MBA, she rejoined in 2008 as director-global marketing innovation and was most recently VP-account director on the P&G North America Always business.
Engauge has promoted Adam Albrecht from executive creative director to chief creative officer. In his nearly five years at the independent shop, he has helped create award-winning work for clients such as Nationwide Insurance, Coca-Cola and Hershey's. In his new role, he will be responsible for creative oversight for all five Engauge offices.
Starcom USA has tapped Chad Maxwell as senior VP-research intelligence director. He joins from VivaKi sister agency Razorfish, where he led and grew their consumer-insights research group for the past three years. Previously, he was principle investigator and founder at Q-Squared Research, a research consultancy with clients such as AT&T and Capital One.
Doremus has elevated Vera Bellavia to exec VP-chief administrative officer/chief financial officer, a new role at the company. She was formerly senior VP with the same responsibilities. During her long tenure with Doremus, Ms. Bellavia has been a major contributor to the Omnicom global business-communications agency's growth.
Critical Media has appointed Dave Armon as president of its Critical Mention unit. Mr. Armon previously spent 20 years with PR Newswire Association, where he served as president-chief operating officer. He has also served as a non-executive director of the social-media monitoring firm Techrigy, which was acquired by Alterian; the PR software supplier dna13, which was sold to CNW; and press-release aggregator Noodls.
Former NBC Universal executive Cate Carley has been named VP-agency sales at MaxPoint Interactive, responsible for the acceleration of the company's neighborhood-level advertising platform among U.S. media-buying agencies. Ms. Carley was most recently VP-East Coast Sales for NBCU's iVillage, where she helped drive revenue across the company's newly launched Family and Beauty & Style verticals and developed new ad strategies and products to better integrate marketers with iVillage's female audience. Prior to NBCU, she served as regional sales director for AOL, focusing on the health and pharmaceutical categories. She has also held roles at Time Inc., WPP Group and Grey Healthcare.