Dustin Cohn has joined Jockey International as senior VP-chief marketing officer. Mr. Cohn was previously CMO for Optimer Brands, a Chicago apparel and textile-solutions company. Prior to Optimer Brands, Mr. Cohn was director-marketing for the Propel brand at PepsiCo. He has also served as the director of Gatorade Equity Communications, and led U.S. Gatorade advertising, Hispanic marketing and entertainment marketing for the brand. Additionally, he led the Gatorade account as VP- management director at Element 79 Partners.
Interclick has named president and founder Michael Katz as CEO of the company. Mr. Katz founded Interclick in 2006. Prior to that, he was an analyst at Accenture and an associate at Zefer.
Cramer-Krasselt has announced Kristin Bloomquist will succeed Exec VP-General Manager John Melamed as head of its Phoenix office, effective Feb. 1. Ms. Bloomquist joined the Phoenix office in September 2009 as senior VP-marketing strategy. She was previously a senior partner at SelectResources International (SRI), where she led new-business reviews and managed client consulting projects. Before joining SRI in 2004, she spent 10 years with Deutsch, where she opened Deutsch's Los Angeles office and led its client services group as partner/director of account management overseeing brands such as Coors, Expedia, TGI Fridays, Burger King and DirecTV. Ms. Bloomquist also spent time at Jordan McGrath (now Arnold) as senior VP-management supervisor, running the Nestle USA business and opening the agency's first satellite office in California.
MRM Worldwide has tapped Marla Aaron as global senior VP-corporate communications, charged with overseeing the communications strategy across the agency's 33 global offices. Most recently, Ms. Aaron served as the marketing communications director of the Interactive Advertising Bureau. At the IAB, she helped lead "Privacy Matters," the interactive advertising industry's first-ever PSA campaign designed to educate consumers about their online privacy. Prior to her time at IAB, Ms. Aaron held a variety of posts at both traditional and interactive media companies, including American Express Publishing, Cosmopolitan Magazine and Time, Inc.
Greg Davis has been appointed exec VP-business development at Enguage. During his 25-year career in advertising and marketing, Mr. Davis has held senior positions at The Kaplan Thaler Group, Nitro Worldwide and Berlin Cameron. He joins Engauge after most recently serving as chief growth officer at The Via Group, an independent agency with a client roster including Unilever, Samsung, DuPont and North American Breweries.
ShareThis has expanded its executive team with the appointment of Chief Marketing Officer Kristen Fergason. Prior to joining the company, which allows users to share articles, videos and other information across a multitude of social platforms, Ms. Fergason held executive roles in marketing and business development at leading digital consumer companies, including leading business-to-business marketing and industry outreach at Yahoo. Before that position, she was VP-marketing at Maven Networks, and was also VP-marketing on Major League Baseball's advanced-media team. In addition to hiring Ms. Fergason, ShareThis also named Julie Greenhouse senior VP-ad sales and business development, and Ben Slutter VP-revenue and ad operations. Both were with the company previously.
Horizon Media has hired Alex R. Ignon as senior VP-managing director of brand strategy, managing the NBC Universal business out of the company's Los Angeles office. In his new role, Mr. Ignon will be responsible for leading the NBC Universal Television account, encompassing NBC Television as well as USA, Syfy, Bravo, Oxygen, CNBC and MSNBC. An entertainment-marketing veteran, Mr. Ignos' experience includes Lifetime, where he oversaw all consumer-marketing campaigns consisting of paid media, promotions, digital and partnership marketing; and before that was VP-marketing and promotions at CBS Television Distribution. He began his career on the agency side in media planning.
Jamia Bigalow has been promoted from VP-affiliate marketing to senior VP-affiliate marketing for Fox Networks. In her previous role, she created and managed affiliate marketing strategies for FX, National Geographic Channel, Nat Geo WILD, and Fox Movie Channel. She also developed marketing initiatives that supported the distribution of services within Fox Networks' portfolio. In her new role, she will be responsible for overseeing strategic efforts that support affiliate sales and generate greater brand awareness; as well as developing marketing initiatives that enhance partnerships between Fox and its key distributors. Prior to joining the company in 2005, she served as director-affiliate marketing for the NFL Network.