Joe Garcia Named President of McCann Midwest

Also on the Move: Garry Neel, Desiree Rogers, Doron Wesly, Rose Steinberg

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Joe Garcia
Joe Garcia
Joe Garcia is joining McCann Midwest in Birmingham, Mich. as president. Additionally, Garry Neel, who previously held a dual role leading McCann Midwest and overseeing the General Motors business, will shift to a dedicated role for GM, overseeing the business globally and in the U.S. as exec VP-global account director. Mr. Garcia was previously president-CEO of BBDO Detroit, a position he held since 2004. In this role he was responsible for the integrated marketing services for the Chrysler, Jeep, Dodge and Mopar (parts and service) brands of Chrysler globally. Mr. Neel has been with McCann Worldgroup for 13 years. Prior to joining McCann, he spent four years with Campbell-Ewald in Detroit and Los Angeles working on the Chevrolet business.

Desirée Rogers has been named CEO of Johnson Publishing Co. A former White House social secretary, Ms. Rogers had returned to her Chicago home for a two-month stint at Johnson as a consultant on corporate strategy for the company's core brands: Ebony, Jet and Fashion Fair.

Doron Wesly was appointed leader of business science and planning for Mindshare North America, a new position. Prior to joining Mindshare, Mr. Wesly was global media director for Cheil Worldwide, Samsung's in-house ad agency, based in Seoul, South Korea. Before that he served as VP-strategic services and marketing science at Millward Brown, a WPP company specializing in advertising, marketing communications, media and brand equity research. He has also served as director of industry research for the Interactive Advertising Bureau.

DoubleVerify announced three executive hires: Rose Steinberg joins as senior VP-sales operations, Jennifer Hyman joins as VP-marketing and Laura Anderson is now the company's senior director-account management. Ms. Steinberg was senior director-global business transformation and senior director of global sales operation at Yahoo, where she globalized the sales operations function across Asia-Pacific and emerging markets and helped launch the Yahoo Publisher Network in Australia. Ms. Hyman was previously head of YouTube marketing, North America, where she led a team of marketing managers to grow Google's video and display advertising businesses. Ms. Anderson was most recently at NBC Universal, where she served as director-sales operations for all network and cable websites and held responsibility for campaign implementation and sales fulfillment. Prior to NBC, she also spent time at Yahoo, where she managed the East Coast operations team.

BET Networks has tapped Mimi Valdés as VP-digital content for BET Digital. Prior to this appointment, Ms. Valdés was editor in chief and editorial director of Latina Media Ventures, a lifestyle publication for bicultural Latin women in the U.S. Before that, she was the editor in chief of Vibe magazine and Vibe Vixen, a quarterly beauty and fashion magazine.

Kantar Video, a division of WPP's insight, information and consultancy network Kantar, has announced that Marc Gaccione will join the company as senior VP-business development. Mr. Gaccione most recently served as director of channel development for global rich media and video provider MediaMind, formerly Eyeblaster, Inc. Prior to Eyeblaster, he was the founder of LookMedia, a new-media consulting firm specializing in network-based content production and delivery.

Moxie Interactive has appointed Andrea Kerr Redniss VP-group media director. In addition to overseeing the Maybelline Garnier, Epson and AIG accounts in the media department, Ms. Redniss will also serve as a senior leader in the New York office. Prior to Moxie, she was part of ZenithOptimedia, where she worked on clients such as Whirlpool and Payless. In 2009 she was named as one of Advertising Age's Women to Watch for her work at Optimedia. Previously, she worked at IPG, where she handled strategic media planning for Subaru, SCJ and Nikon.

KickApps Corporation, a social-content management-system company, has created a new social-media strategy division to be run by Alan Wolk. Mr. Wolk, an ad industry veteran with over 20 years experience, started his career on the creative side of the business at Anderson & Lembke and was one of the first hires at AtmosphereBBDO, one of the original digital ad agencies. He is also the founder of the Hive Awards for the Unsung Heroes of the Internet, which debuted as part of the SXSW Interactive festival in 2009. Mr. Wolk and KickApps have worked together in the past: his "Your Brand Is Not My Friend" presentation has been a hit at KickApps' seminars.

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