Joe Warren Joins MediaVest as Senior VP; Mike McKay to Head Creative at Saatchi, L.A.

Also on the Move: Vicki Lins, Arthur Orduna, Carlos Arana

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Joe Warren became senior VP-group client director at MediaVest. Mr. Warren will serve as the overall strategic navigator for all Kraft brands in North America. He joins MediaVest with over 20 years of international media experience, including positions in Detroit, Bangkok, Sydney and London. Most recently, he served as senior VP-planning director at Universal McCann, where he earned an International Agency Innovator award from Internationalist Magazine for his work. Mr. Warren sits on the board of the New York Chapter of the International Advertising Association.
Joe Warren
Joe Warren

Saatchi & Saatchi, Los Angeles, tapped Goodby, Silverstein & Partners Creative Director Mike McKay as its new executive creative director. As top creative, Mr. McKay will lead the Toyota business. His previous brand experience includes Apple, Nissan, Infiniti, Sony PlayStation, Comcast, HP, Isuzu, Budweiser, Haagen-Dazs and Saturn, among others. Mr. McKay has been with Goodby, Silverstein & Partners since 2001, and began his career at TBWA/Chiat/Day in Los Angeles. His most recent integrated effort, HP's global "The Computer Is Personal Again" campaign, was named U.S. Campaign of the Year by Advertising Age in 2007 and awarded a Gold Effie.

Canoe Ventures, a joint venture by the country's leading multi-system cable operators that Ad Age has been following since its launch as Project Canoe, announced the appointment of industry veterans Vicki Lins and Arthur Orduna to the company. Ms. Lins, formerly senior VP-marketing and communications at Comcast Spotlight, has been named CMO; and Mr. Orduna, formerly senior VP-product and policy for Advance/Newhouse Communications, the owner of Bright House Networks, is now chief technology officer for the organization.

Marking its 30th year in business and a move to 7 World Trade Center, design and brand-creation firm Arnell welcomed Carlos Arana as its new president. Mr. Arana, former managing director of Jose Cuervo International, has a long history with Arnell. He originally partnered with the wholly owned Omnicom subsidiary when he was commercial director-Asia/Pacific for Seagram Beverage Co. He later hired Arnell as agency of record for Jose Cuervo International. During that time, Jose Cuervo significantly increased its international presence, share and profitability.

Stephen Jaworowski joined the SKM Group as president. He was most recently VP-marketing and sales for Time Warner Cable. The SKM Group is a marketing communications agency specializing in brand promotion, direct marketing, interactive services, public relations and media planning. SKM is a member of ICOM, a partnership of independently owned communications agencies around the globe with billings that exceed $2 billion.

Asian media and entertainment company Star has appointed Ben Money as VP-international advertising sales research, based in Star's Hong Kong headquarters. He comes to Star from Eurosport Television in London, where he was head of research. Mr. Money will be responsible for measuring and reporting Star's global audience and demonstrating the value of advertising with the company, which has international channels in North America, Europe, the Middle East, Southeast Asia, the Philippines, India and Greater China, and owns the world's largest contemporary Chinese film library.

Mercury Media Holdings, one of the country's leading independent measurable media agencies, named Jonathan Anastas president-digital division. Mr. Anastas comes to Mercury Media from Omnicom-owned digital agency Redurban, where he was president. Prior to Redurban, he held management and account-service roles at agencies including Mullen, DDB, Saatchi & Saatchi and Omnicom digital agency THINK New Ideas, where he rose to executive VP-managing director. Mr. Anastas is recognized as an early advocate of interactive marketing.

944 Media continues its growth, adding Sharyn Bires as VP-publishing. The add occurs as the company publicizes the launch of a custom publishing division and an expansion of $10 million in credit facilities, secured to move the company into the next phase of development. Ms. Bires comes aboard 944 Media from Emmis Communications, where she was advertising director for Los Angeles magazine. Ms. Bires was also the founder and publisher of Los Angeles Weddings and Orange Coast Weddings. During her tenure at Emmis Communications, Los Angeles magazine was honored with the "Entity of the Year Award" for three consecutive years in recognition of sales and revenue growth.
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