Former Yahoo exec Greg Coleman has joined start-up NetSeer as president-CEO. Mr. Coleman was Yahoo's exec VP-global sales.
Interactive media company Reactrix Systems has appointed Lauren de la Fuente VP-brand solutions and marketing. She was previously VP-strategic programming and marketing solutions for Comcast's G4 network.
The Active Network has named Andrea Bonner director-online media solutions for its East Coast office. She has held various strategy and sales positions at Active and previously worked at Wieden & Kennedy and Goodby, Silverstein & Partners. Active Marketing Group, a division of the Active Network, has promoted Rich Abend to VP-business development. Before joining Active, Mr. Abend was a partner at the Squires Sports Group.
WeatherBug has promoted Mike Lombardi to VP-advertising sales and marketing. He was previously VP-national sales.
At Morris Communications, Trisha McMahon adds the title of senior VP-communications and public relations to her role as editor in chief; Adeline Tafuri, former director of circulation and special events, has been named VP-strategic partnerships; and Patricia Stacom adds human-resources director to her title of business manager.
Eldr Media has hired Robert Tramondo as VP-advertising. He was previously VP-associate publisher of Travel & Leisure.
Special-interest media company Future U.S. is launching a Future Plus U.S. custom-publishing division, which will be led by John Gower, former head of customer publishing at Future Plus U.K.