Thomas Cordner Heads to Detroit From Lexus Agency Team One

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SAN FRANCISCO (AdAge.com) -- A chief creative on Toyota Motor Sales USA's Lexus account has been hired by WPP Group's J. Walter Thompson, Detroit, to lead creative on the estimated $2 billion Ford Motor Co. account.

Thomas Cordner was named executive vice president and executive creative director of JWT's Detroit office, and worldwide creative director on the Ford account, the agency said. The Detroit office has $1.6 billion in billings and is the largest shop in the JWT network. Ford's worldwide billings are estimated at $2 billion.

Begins in January
Mr. Cordner begins in January. He replaces Bruce Rooke, executive vice president and creative director, who left in August.

Mr. Cordner has shepherded the Lexus account at Publicis Groupe's Team One Advertising, El Segundo, Calif., where he was co-chairman and executive creative director. The agency was created by Toyota agency Saatchi & Saatchi to handle the luxury brand. He was the creative behind Lexus' long-running "The relentless pursuit of perfection" campaign.

Succeeding Mr. Cordner at Team One is James Dalthorp, acting executive creative director. Lexus spent $331 million in measured media last year, according to Taylor Nelson Sofres' CMR. Team One, with 240 employees, also has a number of smaller accounts, including Air New Zealand, Nextel's Boost Mobile, and the city of El Segundo.

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