Kimberly-Clark has promoted Senior VP-Chief Marketing Officer Tony Palmer to president-global brands and innovation. Before joining K-C in 2006, Mr. Palmer was managing director-U.K. for Kellogg Co. and president of the company's natural, frozen and warehouse-club businesses. He also served in marketing and general-management positions within the Minute Maid division of Coca-Cola U.S., and later as region director for Coca-Cola in Australia.
Buddy Media has hired Susan St. Ledger as president. She will lead global revenue generation and oversee the sales and client-service teams. Ms. St. Ledger joins the social-software company after more than seven years with Salesforce.com, where she was senior VP-global platform sales and, most recently, senior VP-industry verticals. Ms. St. Ledger was previously VP-global manageability services practice at Sun Microsystems, where she drove more than one-third of the company's annual revenue.
David Cohen has been promoted to UM's chief media officer, a new position in which he will lead the agency's media management discipline. Mr. Cohen has been with UM for more than 10 years, most recently responsible for the global digital offering, which he will continue to oversee. Mr. Cohen will work closely with Mike Racic, who will lead the portfolio-management team in the U.S. Most recently, Mr. Racic ran portfolio management at J3, the UM division that manages its Johnson & Johnson business. Also joining the North America leadership team is Tara Poto, who will head the UM content and experiences group. Ms. Poto joined the company in 2003 and has since led the Activation team at J3, a boutique group within the larger J3 organization created to deliver consumer experiences through custom content and multiplatform media initiatives.
Full-service marketing agency Engauge has hired Carl Warner as exec VP-executive creative director. He will be responsible for leading the creative teams in Atlanta and raising creative output across its brand portfolio, which includes Coca-Cola, Cisco Systems, InterContinental Hotels Group and Chick-fil-A. Mr. Warner was most recently co-president and executive creative director at JWT Atlanta, where he worked on accounts such as the U.S. Marine Corps, Blue Cross & Blue Shield of Tennessee and Norfolk Southern Railroad. His tenure with JWT also included a two-year stint in Detroit, where he led the Ford Car account and helped launch seven new cars. Mr. Warner previously held leadership positions at DDB in Chicago and Dallas, where his work for Tabasco earned a Cannes Lion.
Joop Broeren, who left McCann Worldgroup as worldwide exec VP in early 2010, is back in the industry as managing partner of Expare, an independent global consultancy. Mr. Broeren previously worked for marketing companies such as BAT and Mars in Europe. He then moved to McCann Worldgroup in local, regional and global management positions and was responsible for turnarounds in Korea, Greater China and Northern Europe, as well as McCann's global Nestle partnership.
Laura Petasnick has been named VP-integrated sales for Martha Stewart Living, the flagship brand of Martha Stewart Living Omnimedia. Ms. Petasnick joins MSLO from Rodale, where she was publisher of Prevention and Prevention.com. Before that , she was advertising director at Conde Nast's Vogue, responsible for the beauty, health and auto categories. She had previously held several posts at Time Inc., including VP-corporate sales.
Vevo has named Hal Trencher to the newly created post of senior VP-national sales. Based in New York, Mr. Trencher will lead the music-video platform's sales teams in New York, Los Angeles, Chicago, Detroit and San Francisco. He was previously executive sales director at AOL. From 2001 to 2009, Mr. Trencher led the music, entertainment, sports and Hispanic teams at Yahoo as national VP-sales. He has also held senior-level sales and business-development posts at Sports Illustrated TV and CBS Television Network, among others.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more