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It doesn't matter anymore, but in the old days did you think Lite beer tasted great or was less filling?

Less filling - and I like how you incorporated the new strategy and the old "Tastes great/less filling" strategy into the same question.

Was David Ogilvy wrong about everything?

It depends on who you ask. But I do know that he's living in a chateau in the south of France - and we're not.

Are you prepared for Y2K?

Our client list includes beer and ammunition. What do you think?

What song best describes you?

"I Don't Know." It's about a guy who doesn't know.

What is one quality you possess that almost no one knows about?


Who is your guru?

I think everyone should be their own guru.

If you could date any cartoon character, who would it be?

Hands down, Aeon Flux.

What's your favorite part of an apple?


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