KIA NAMES MARKETING EXECUTIVE

DETROIT (AdAge.com) -- Wally Anderson is joining Kia Motors America as vice president of marketing.

The post has been

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vacant since August 2000. He will report to Peter Butterfield, Kia's chief operating officer. Rick Weisehen remains marketing director.

Mr. Anderson's last position was as regional vice president in Chicago for Mercedes-Benz USA.

The industry veteran started his auto career at Ford Motor Co. in 1977. He has also held product development and marketing posts at Chrysler Group, Renault and American Motors Corp.