Kim Wells Named CMO of Scottrade

Also on the Move: Monica Ray, Kheri Holland Tillman, Colin Westcott-Pitt

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Kim Wells
Kim Wells
Scottrade has promoted Kim Wells to chief marketing officer. Ms. Wells most recently served as Scottrade's director-branding and website marketing. She led the firm's rebranding effort last November, which included the new "Get Invested" tagline and "Don't Go" TV campaign. Ms. Wells has more than 22 years of business development and marketing experience, including more than 10 years of leading online marketing strategies in the financial-services industry.

Monica Ray has been named exec VP-consumer marketing at Conde Nast, starting Sept. 20th, 2010. Ms. Ray joins Conde from Time Inc., where she led the company's paid-content strategy as senior VP-corporate digital development. She joined Time Inc. in 1992 and held a number of senior positions within the company. Prior to her most recent role, she was VP-general manager for Entertainment Weekly and EW.com.

Heineken USA has promoted Kheri Holland Tillman to VP-trade marketing and sales strategy and Colin Westcott-Pitt to VP-marketing for Dos Equis, Newcastle and Amstel Light. Ms. Tillman joined the beer importer in 2007 as VP for the Amstel Light and Dos Equis brands. Since then, she added the Newcastle Brown Ale brand to her portfolio management. In her new role, she will focus on delivering a "brand-centric" view of the Heineken USA portfolio through integrated commercial strategy and consumer-insight based planning. Mr. Westcott-Pitt, who is taking over Ms. Tillman's previous responsibilities, joined Heineken USA in 2009 as brand director of Newcastle Brown Ale. He has spent much of his career in the adult-beverage industry in a range of marketing positions in the U.K. and U.S.

Neil Cleary has joined Allen & Gerritsen as VP-director, audience intelligence and brand-planning group. Most recently, Mr. Cleary held the position of VP-planning director at Leo Burnett, Chicago, overseeing brand and positioning development for Hallmark. Prior to Hallmark he spent three years developing brand and positioning for Samsung Electronics' global and U.S. business. He also worked on McDonald¹s kids and tween initiatives, Raytheon's Math Moves U initiative and ConAgra.

Barkley has hired Don McKinney as chief idea officer. Before coming to the independent agency, Mr. McKinney worked as executive creative director and director of digital development at Grey, New York. Throughout his career, he has guided creative and digital work on brands including Adidas, PlayStation, Cadillac, T-Mobile, Infiniti and Pontiac. He was also responsible for work on Nissan, including writing the global tagline "Shift." Additionally, Mr. McKinney led the launch of digital departments at ChiatDay and Publicis.

Mars Advertising has added Lorrie Boone and Nick Stoyanoff to its Southfield, Mich. team. Ms. Boone, the new director-strategic planning, comes to the shopper-marketing firm from Powerpact, LLC, where she served as a strategic planner on accounts such as IKEA, Capital One, The Weather Channel, General Mills and Sony. Mr. Stoyanoff, who has been appointed senior VP-communications planning, was previously at AOL Advertising, where he led a team of digital strategists from four AOL offices and worked with such clients as Campbell's, Purina, Target , GM and Ford.

Tara Gregson has joined Mashantucket Pequot Gaming Enterprises as VP-brand strategy for Foxwoods Resort Casino and MGM Grand at Foxwoods. Ms. Gregson brings almost 15 years of marketing experience to her new role. Most recently, she served as assistant VP-marketing and communications for M&T Bank, headquartered in Buffalo, New York.

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