KMART NAMES ADVERTISING VP

By Published on .

SAN FRANCISCO (AdAge.com) -- Barbara J. Firment, 49, has been promoted to vice president advertising and in-store event marketing at Kmart Corp.

Ms. Firment, who reports to Doug Meissner, senior vice president of sales and advertising, will oversee Kmart's weekly circular, newspaper advertising and in-store events.

She replaces Larry Davis, who left in August.

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