People on the Move: KPMG Taps Chris Goodman as CMO

Also on the Move: Bill Davies, Sean Smith, Jay Dunn, Zachary Eller

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Chris Goodman
Chris Goodman

KPMG LLP, the U.S. audit, tax and advisory firm, has appointed Chris Goodman as chief marketing officer, based in New York. Most recently, Mr. Goodman was exec VP-global managing partner at Young & Rubicam. Mr. Goodman was the CEO and founder of Y&R Interactive, the digital arm of Y&R Advertising; and previously also served as a partner in global marketing for Accenture, as well as senior VP-consulting for IMG.

Bill Davies, chief financial officer at IPG global brand-experience agency Jack Morton Worldwide, has added the responsibilities of chief operating officer to his role. Mr. Davies joined Jack Morton in 2002 as exec VP-CFO. Most recently he oversaw the completion of an agency-of -record relationship with General Motors, which led to significant growth in Jack Morton's Detroit office. Previously in his career, Mr. Davies was senior VP for The Interpublic Group of Companies' Advanced Marketing Services group. He served as CFO of Weber Public Relations Worldwide and Shandwick International in 2000.

Sean Smith has joined Porter Novelli as senior VP on the agency's global crisis communications team. Mr. Smith joins the agency from the U.S. Department of Homeland Security, where he recently served as assistant secretary for public affairs. In that role he was responsible for developing and implementing the department's strategic communications initiatives and major Department activities. He managed a 300-person public-affairs staff at an array of agencies including the Federal Emergency Management Agency, the U.S. Coast Guard, the U.S. Secret Service, the Transportation Security Administration, Customs and Border Protection, and Immigration and Customs Enforcement. Prior to joining DHS, Mr. Smith served as a spokesman for the Barack Obama presidential campaign and spent the general election as the communications director for the campaign's efforts in Pennsylvania.

BareNecessities.com has tapped Jay Dunn as its first chief marketing officer. As former VP-CMO of Lane Bryant, Mr. Dunn was the man behind the marketer's "Red Bra" campaign that sparked controversy when it was banned from ABC for being "too sexy," and later became a YouTube sensation and multiple award winner. Prior to his work at Lane Bryant, Mr. Dunn also led campaigns for Brookstone and The Home Depot.

Twentieth Century Fox has named Zachary Eller senior VP-partnership marketing and promotions. A 10-year veteran of Sony Pictures Entertainment, Mr. Eller most recently served as VP-international promotions and licensing. Under his leadership, Sony formed partnerships with such major brands as Coke, Ford, 7-Eleven, Carrefour, Visa and McDonalds; media organizations News Corporation and Viacom; and digital partners LG, Google, Vodafone and T-Mobile. Prior to that role, Mr. Eller was executive director-media and promotions for Sony Pictures Digital. Before Sony, he was director-international promotions at Warner Bros. Pictures, where he spearheaded global cross-promotional campaigns with Heineken, Pepsi, Samsung, Mitsubishi and L'Oreal.

Deutsch LA has hired Walt Smith as exec VP-group account director and John Deschner as senior VP- digital group account director on the HTC business. Walt Smith comes to Deutsch from TWBA\Chiat\Day, Los Angeles, where he was global managing director of the Infiniti automotive account. Prior to that , he managed the Nissan account for TBWA in Paris, and served as president of Cutwater in San Francisco. Mr. Deschner hails from AKQA in Washington, D.C., where he was client services director. He joined AKQA in 2004 and there supervised accounts and engagements with clients including Volkswagen, ESPN, Delta Airlines, LucasArts and the United States Postal Service. Mr. Deschner also had a brief stint at Crispin Porter & Bogusky, leading the interactive account for Domino's Pizza.

Shawn Sweeney has joined Wunderman as VP-data and analytics, based out of Seattle. In this newly created position, he will lead a team of Wunderman experts dedicated to driving the effectiveness of marketing campaigns for Microsoft's products and services globally. Prior to joining Wunderman, Mr. Sweeney established the customer-insights practice for Slalom Consulting, where he led strategy and marketing automation for clients such as The Home Depot, Delta Airlines, Hyatt Hotels, Gap, Expedia, Starbucks and Microsoft. Prior to Slalom, he ran the content-management practice for Accenture EMEA.

Eric Karaffa has been named VP-digital sales director for Parade. Based in Chicago, he will lead digital sales efforts for Parade and Dash in the Midwest region. Mr. Karaffa came to Parade in 2006 as VP-Midwest sales director. Prior to that , he was Midwest director of the Parenting Group at Time , Inc. and held several leadership positions at Hearst Magazines, including management roles with Country Living, Hearst Group Sales and Cosmopolitan.

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