Kraft Adds to Its Executive Team

Michael Osanloo to Lead Portfolio Strategy

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CHICAGO (AdAge.com) -- Kraft has tapped Michael Osanloo, most recently a marketing strategist at Harrah's Entertainment, as exec VP-strategy, charged with directing Kraft's portfolio strategy and identifying growth opportunities.

Mr. Osanloo will start mid-April and report to Kraft CEO Irene Rosenfeld. He will be a member of the executive team, based in Northfield, Ill.

Kraft's marketing department has been in flux over the past year. Mary Beth West was named chief marketing officer in October, following a protracted search. Jeri Finard, the company's first CMO, left last April after only six months in the post.

Prior to Harrah's, Mr. Osanloo was a partner in the retail and consumer products practice at Bain & Co. He was charged with improving strategic, operational and marketing programs at a number of billion-dollar companies.

"Michael brings a terrific mix of planning and operating experience to this new role," said Ms. Rosenfeld. "As we implement our growth strategy, I'm confident that Michael's expertise will help accelerate Kraft's growth."

His expertise could be useful to Kraft, which is working to make more of its many businesses profitable. The company has revamped its Maxwell House coffee and recently unveiled a new design for its flagging salad dressings. Kraft announced it would sell its Post cereals in November.
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