LAURENCE BOSCHETTO NAMED DRAFT HEIR APPARENT

New York Exec to Be President-COO of Entire Agency

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CHICAGO (AdAge.com) -- Howard Draft, CEO of Draft, Chicago, is set to name the head of the marketing-service agency’s New York office as his heir apparent.
Laurence Boschetto has overseen the New York Office of Draft as it has added a number of new clients.

Laurence Boschetto, the president-chief operating officer of Draft, New York, is being named president and chief operating officer of the entire agency, according to an executive familiar with the move.

New York office
Mr. Boschetto has overseen the New York office during a new-business tear in recent years. Recently added clients include Computer Associates (now known as CA) and United Health Group/AARP. Verizon is the office’s biggest client.

Mr. Boschetto’s post will be a newly created one. Mr. Draft, 52, isn’t expected to retire any time soon.

Wendy Lurrie, exec VP-business development at Draft, New York, is slated to become general manager of that office.

The agency declined to comment.

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