LEE DALEY TO LEAVE WPP'S RED CELL NETWORK

Co-CEO Currently Negotiating Exit Details

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NEW YORK (AdAge.com) -- Lee Daley, co-CEO and chief strategy officer of WPP Group ad network Red Cell, is negotiating his exit, according to executives familiar with the matter.

Reached on his cell phone yesterday, Mr. Daley

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denied he is leaving. "Absolutely I'm still here," he said.

Andy Berlin
Red Cell's co-CEO and chief creative officer, Andy Berlin, referred inquiries to WPP's chief executive, Martin Sorrell, and to Mr. Daley. Mr. Sorrell did not immediately return phone calls to his London and New York offices.

Mr. Daley joined Red Cell in December 2001 to help develop WPP's fourth network and for leading strategy on multinational clients. Since then, Red Cell acquired U.K. research and strategy firm Headlight Vision, London, in June 2002; French agency Les Ouvriers du Paradis in August 2002, and London agency HHCL & Partners in January 2003. Following WPP's purchase of Cordiant Communications Group, offices of Cordiant's Bates Worldwide in continental Europe were merged into Red Cell.

WPP's three other ad networks are Young & Rubicam, J. Walter Thompson and Ogilvy & Mather Worldwide.

Was with McCann
Prior to joining Red Cell, Mr. Daley was executive vice president and chief strategy officer for Interpublic Group of Cos.' McCann-Erickson Europe, Middle East and Africa.

Whether Mr. Daley will be replaced is unclear. Mr. Berlin declined to comment on whether the co-CEO role would be consolidated with him, and again referred calls to Mr. Sorrell.

Mr. Sorrell started Red Cell as a European network called Conquest Europe in the 1980s to handle Fiat's Alfa Romeo account, following a conflict with WPP's global account for Ford Motor Co. The network has been re-launched several times since then, most recently under the leadership of Messrs. Daley and Berlin two years ago.

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