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The twentysomething Hoeft graduated Art Center in May, the same day her striking "Cleaning Girl" spot for the Partnership for a Drug-Free America, produced in a freelance arrangement with HKM Productions, made its television debut. The spot features a meth freak who scratches herself raw and frequently hides in the closet, but still has the cleanest apartment on the block. Hoeft's quartet of quirky and arresting spec spots include one for Nike (a '98 Bronze Clio winner) about a girl who has to run from her loony date because he doesn't believe in toilet paper, and a retro-crazy Diesel deodorant spot, cut to the old
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