Lori McFarling Named CMO of Discovery Education

Also on the Move: Bob Meyers, Mike Lescarbeau, Doug Spong

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Lori McFarling
Lori McFarling
Lori McFarling has been elevated to chief marketing officer of Discovery Education and domestic distribution at Discovery Communications. A 21-year Discovery veteran, Ms. McFarling most recently served as divisional marketing officer, Discovery Education, which provides digital content and resources to classrooms and teachers nationwide. Previously, she was chief operating officer for Animal Planet and Discovery Kids Media.

Media market-research company TRA has appointed Bob Meyers president and chief operating officer. Mr. Meyers has been serving on TRA's advisory board for the past six months and brings over 30 years of diverse media experience to his new role, including 19 years at NBC Universal and eight years at Viacom, Inc. He left Playboy Enterprises six months ago after spending three years as president-media and VP of the company.

Mike Lescarbeau has been named CEO at Carmichael Lynch. Mr. Lescarbeau joined the agency in May 2007 from Ogilvy & Mather, New York, as president and chief creative officer. Doug Spong, founder of the agency's PR division, Carmichael Lynch Spong, will assume the role of president. Mr. Lescarbeau's duties as chief creative officer will be assumed by Jim Nelson, who had been executive creative director at the agency.

Campbell-Ewald announced two executive promotions: Dustin Davis has been named senior VP-associate digital design director, and Matt Zelley has been named VP- associate digital creative director. Mr. Davis was previously senior multimedia art director, where he worked on a variety of digital projects for Alltel Wireless, Chevrolet and the U.S. Navy. Prior to that, he freelanced for the agency on various digital projects on the Chevrolet account. Mr. Zelley was most recently multimedia art director at the agency. Prior to that, he was senior art director at Daniel Brian & Associates.

Mark Wildman joined Bonnier as senior VP-corporate sales and marketing. Mr. Wildman comes to the company from Reader's Digest, where he was a VP. He established the integrated sales and marketing group for Reader's Digest's food and entertaining affinity on his arrival in 2007, building a team that led to successful initiatives with clients including Nestlé, Toyota, Kraft and Anheuser-Busch. Before that, Mr. Wildman was an executive director at the Conde Nast Media Group, developing and selling integrated, cross-platform programs across all client categories.

Sue De Lopez has been promoted to VP-director account management for Hispanic marketing agency Bromley Communications. Ms. De Lopez, who began her career at the agency in the research department in 1993, has contributed to a variety of integrated marketing campaigns for clients, ranging from Burger King to Payless ShoeSource, Western Union, General Mills and MillerCoors. Additionally, the agency elevated Paul Bryan to VP-director of account planning and research.

RichRelevance has appointed Diane Kegley VP-marketing. Prior to RichRelevance, Ms. Kegley served as president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Before that, she was VP and CMO at Stanford Research Institute's AtomicTangerine, where she led global branding, marketing, communications and partner relations. She was also VP-marketing for CNET, where she created the "Guide to E-Business" series. RichRelevance is a provider of next-generation personalization and product recommendation tools for enterprise-class e-commerce sites, including Sears.com, BassPro.com and Walmart.com.

Marketing-solutions agency Engauge has tapped Tom Hickey as VP-media. Mr. Hickey was most recently VP-media director at McKinney, and prior to that he worked at Universal McCann as VP-group communications director. In his new role, Mr. Hickey will oversee media for Food Lion, based in Salisbury, N.C., and Sonny's Bar-B-Q, headquartered outside of Orlando, Fla., among several other key agency clients.

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