The new part includes Hum's upcoming Superblend compilation CD of unsigned bands whose songs are available for ad use." These are real songs from real bands," says Curtin. "The concept of crossover talent is big nowadays; spots are a viable tool now, and bands are using commercials work as a marketing boost for their albums." He also produced the music for a very cool Geico spot called "Shopping Cart," bringing in record producer Rick Boston, who co-produced and co-wrote Rickie Lee Jones' trip-hop record, Ghostyhead.
At Hum, Curtin will be focusing on musical opportunities in TV, film, the internet and videogames, as well as assisting in the creation of the company's record label. But he's not cutting his own record, at least not anytime soon. He did a lot of DJing in his teens, he says, and he plays some guitar and keyboards, but Curtin insists he's "not a musician, I'm more of a producer. I'm much better at sitting down with people who actually write, and collaborating with a real musician." Just watch out after for him after a couple of Martinis.