Mark LaNeve Adds Agency Sales to CMO Duties at Allstate

Also on the Move: Bob Winter, Vin Farell, Anthony Cenname

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Mark LaNeve
Mark LaNeve
Mark LaNeve, senior VP and chief marketing officer of Allstate Insurance Company, will be including with his duties leadership of the agency sales operation for the $17 billion property and casualty insurer. In addition to his marketing responsibilities, he will be responsible for all agency sales support activities, including acquisition and retention processes, education and compensation. Mr. LaNeve served in a variety of senior-level marketing, sales and general management positions in the automotive industry for more than 25 years. Prior to joining Allstate in 2009, he was VP-sales, service and marketing at General Motors Co.

Bob Winter has been appointed chief creative officer of Young & Rubicam, Chicago, beginning in December. Mr. Winter comes to Young & Rubicam from Leo Burnett, Chicago, where he served as senior VP-executive creative director for over three years, creating work for clients such as Altoids, Kellogg Co., Greenpeace and Caesars Palace. Prior to Leo Burnett, he was creative director at Goodby, Silverstein & Partners in San Francisco, where he worked on clients including Ace Hardware, Budweiser and Netflix. Before that, he spent eight years at DDB, Chicago, rising to VP-creative director. While there, Mr. Winter, who has earned recognition at Cannes, Clios, One Show, D&AD and Communication Arts, created Budweiser's "Real Men of Genius" campaign.

R/GA has promoted Vin Farrell, head of production, to VP for the agency's Digital Studio. Mr. Farrell has been with the agency since 2007. In addition to continuing to manage and oversee operations for the in-house production arm, he will be charged with expanding the Digital Studio to R/GA's global offices.

Prior to joining R/GA, Mr. Farrell was senior director-content and integrated marketing production at From 2004 to 2006, he was an agency producer at Digitas, where he produced and directed client work for The New York Times, Pfizer, the Boston Globe, Gillette, FedEx, American Express, General Motors, Eli Lilly and KitchenAid. Mr. Farrell is also the founder of Iron Films, which he created in 2000.

The Wall Street Journal has named Anthony Cenname as publisher of WSJ magazine, its glossy lifestyle publication. Mr. Cenname joined the Journal in May 2009 as multimedia sales director for the Luxury group. He previously spent 10 years with Travel & Leisure magazine, ultimately rising to VP-advertising director. Before that, he also served in several capacities at Conde Nast Publications, including advertising director for Details magazine, U.S. director of advertising for Conde Nast International and U.S. sales and marketing director of Edizioni Condé Nast. Mr. Cenname replaces Sophie Raptis, who has been named European sales director for the Journal. She will relocate to London to further the expansion of WSJ magazine and WSJ Weekend.

DraftFCB health-care agency dDFCB has appointed Martin Laiks exec VP-managing director. Mr. Laiks was most recently at Grey Group's G2, where he was managing director at the health and wellness practice, which he launched and led. Prior to Grey, he was with Modem Media in Connecticut, where he co-managed the agency's largest account, Delta Airlines, providing branded direct, interactive marketing, CRM and online advertising expertise. Mr. Laiks' new role will include leading all digital business-development efforts, integration and operations.

Porter Novelli has restructured its global health-care practice, creating new roles for existing talent and external hires in New York and London. Dr. Barbara DeBuono, Porter Novelli's chief medical officer, will lead the practice as global director of health and social marketing. She has also assumed management responsibilities for its New York-based health practice. Prior to joining Porter Novelli in 2009, Dr. DeBuono was executive director, public health and government for Pfizer, where she was responsible for creating and managing public-private partnership programs in public health innovation, health policy, education and research.

Susan Hayes joins Porter Novelli for her second stint with the agency and will serve as a partner in New York, managing the shop's Novartis business. Cheryl Nigro comes to Porter Novelli from her own firm, Rethink LLC, to become exec VP and lead the agency's Merck business from the New York office.

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