Mat Zucker Rejoins OgilvyOne

Also on the Move: Danny Fishman, Michele Sweeney, Chris Yates

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Mat Zucker
Mat Zucker
Mat Zucker is rejoining OgilvyOne, where he will be executive creative director. He left the agency in 2005 for R/GA and was most recently at for two years, where he was VP-exec creative director in the New York office. At OgilvyOne, the marketing-services division of Ogilvy, he'll be working to "scale the direct model in a digital world," said Harvey Kipnis, managing director of the agency's New York office, in a statement. Mr. Zucker also blogs for Ad Age's DigitalNext.

Danny Fishman joined Digital Broadcasting Group as president. Mr. Fishman will be responsible for DBG's domestic and global sales efforts, while also contributing to its operations, original programming and network development. He comes to DBG with a wealth of online video and entertainment experience, having most recently served as president of Broadband Enterprises. Prior to joining BBE, Mr. Fishman was exec VP-sales at iFilm. DBG has recently worked with clients such as Walmart, Microsoft Xbox and Diet Coke to create and distribute original branded entertainment content.

Wahlstrom, the mobile, search, directory-marketing unit of Interpublic's Mediabrands, has named former Motorola executive Geoff Kehoe president. Mr. Kehoe will be charged with managing and growing the agency's seven offices, which work on clients such as Microsoft, Nestle water brands and Enterprise Rent-A-Car. At Motorola, Mr. Kehoe headed global e-commerce marketing, and also led U.S. brand communications during the company's successful launch of the RAZR cellphone model.

NetShelter Technology Media named Michele Sweeney to the newly created position of chief sales and marketing officer. Ms. Sweeney comes to NetShelter from Nimblefish Technologies in San Francisco, where she was exec VP-marketing solutions, managing sales to companies such as AT&T, Nike and Best Buy. Under her leadership, sales revenue grew 300%.

Media-sharing site Multiply tapped Chris Yates as VP-ad sales and strategy. He brings to the company more than 18 years of sales and leadership experience with both print and online outlets, having represented Ziff Davis, Viacom, Primedia, Scholastic and Wenner Media, among others. He was instrumental in launching and for Viacom/MTV Networks, and in the development of at Scholastic, Inc. Most recently, Mr. Yates served as a sales strategist and business builder for 1020.

Global Market Insite appointed Sean O'Neill, Joel Rosenberger and Dave Sampson to three leadership positions meant to strengthen the company's recently launched GMI X vision, a set of technologies and business processes that provides businesses with information for strategic decisions. As VP-product and program management, Sean O'Neill will be responsible for developing GMI's next-generation product strategy, pricing and feature roadmap. Mr. O'Neill most recently served as senior VP-product development at uTango, a consumer-rewards-incentive platform. New VP-Engineering Joel Rosenberger will be charged with leading GMI's product development team. Mr. Rosenberger comes from Amazon, where he served as general manager for Simple Queue Service, part of Amazon Web Services. As VP-demand generation and customer experience, Dave Sampson will handle global coordination and execution of GMI's marketing strategies, as well as panel acquisition, retention and panelist lifetime value. Mr. Sampson was previously VP-marketing for Sampa Corp., a social-network service.

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