MCCANN HIRES EXECUTIVES FOR N.Y., LONDON

Brett Gosper Named N.Y. General Manager; Rupert Howell Is U.K. Chairman

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NEW YORK (AdAge.com) -- McCann-Erickson Worldwide has bolstered its management ranks in New York and London.

New York
McCann hired Brett Gosper as executive vice president and general manager of McCann's flagship New York office, a spokeswoman said. He will work with Nina Disesa, the agency's chairwoman and chief creative officer. Mr. Gosper was formerly co-CEO of London-based Euro RSCG Wnek-Gosper, part of Havas.

The position was formerly had by Eric Keshin,

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who was recently promoted to oversee McCann's North American operations following the sudden death of Mark Gault earlier this summer. Mr. Gosper will report to Mr. Keshin.

London
In London, McCann named Rupert Howell chairman of the U.K. and Ireland and president of Europe/Middle East/Africa, replacing Ben Langdon. Mr. Howell will also sit on McCann's worldwide board. He was a founder of London-based HHCL and Partners, which was sold by Chime Communications to WPP Group, which in turn merged the agency into its Red Cell network.

McCann-Erickson is unit of McCann-Erickson WorldGroup, which is part of Interpublic Group of Cos.

Euro RSCG changes
Meanwhile, Havas, which last week announced it would streamline its operations around Euro RSCG, has merged London agency Partners BDDH, part of Arnold Worldwide, with Euro RSCG Wnek-Gosper.

The new agency will be called Euro RSCG Wnek-Gosper Partners, even as Mr. Gosper joins McCann-Erickson. However, executives said the name is expected to change. The merger will make the Euro RSCG network the eighth-largest agency in the U.K. up from 15th. Partners BDDH was ranked 20th.

Nigel Long, CEO of Partners BDDH, will keep the same title at the new agency. Euro RSCG Wnek-Gosper's current CEO, Chris Pinnington, becomes co-chairman alongside Mark Wnek, chairman and chief creative officer. Partners BDDH's executive creative director, Nick Hastings, will retain his title at the new agency.

Euro RSCG Wnek Gosper's clients include Peugeot, retail chain Argos, and Cadbury. Partners BDDH's clients include Citroen, which it won from Euro RSCG in 2002. Mr. Long said Citroen will keep the same Partners BDDH agency team following the merger.

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