MCCANN LONDON NAMES NEW EXEC CREATIVE DIRECTOR

Robert Campbell Leaves U.K. Agency He Co-Founded

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LONDON (AdAge.com) -- Robert Campbell is joining Interpublic Group of Cos.' McCann-Erickson Worldwide as U.K. executive creative director and vice president of creative for Europe/Middle East/Africa.

Mr. Campbell, co-executive creative director of WPP Group's Rainey Kelly Campbell Roalfe/ Y&R, makes his move at the end of a four-year buyout following WPP's September 1999 acquisition of the London agency he co-founded in 1994.

Only game in town
"The McCann job is as big as you can get,"

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Mr. Campbell said. "I want to be a practitioner rather than an airport man. McCann is the only game in town, and it was the biggest available clear job. I need clarity and I need a mission. We have to make the work better and to bring in a modern set of beliefs and processes."

Rupert Howell, who took over at McCann as president of Europe/Middle East/Africa and chairman of the U.K. and Ireland Group at the start of October, said, "Robert has the chance to work with me and do something new. We can rebuild London and turn it into a spectacular agency."

Luke White, McCann's London creative director, will continue in the same role.

Second hire
Mr. Howell is about to announce a second major hiring, expected to be a financial position, this week.

Mr. Campbell's three co-founders and partners at Rainey Kelly Campbell Roalfe/Y&R are expected to stay with the agency. M.T. Rainey, formerly co-CEO with Jim Kelly, becomes chairman, while Mr. Kelly becomes sole CEO. Mark Roalfe takes over as sole executive creative director.

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