McCann Erickson Names Curt Detweiler Exec-VP Executive Creative Director

Also on the Move: John Marcom Jr., Craig Bland, Neilan Tyree

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Curt Detweiler
Curt Detweiler
Curt Detweiler joined McCann Erickson as exec VP-executive creative director, North America, a new title. He also becomes a member of the network's Global Creative Collective, a 13-member body representing all of the geographies and disciplines of McCann Worldgroup. Based in San Francisco, in this role, he will have responsibility for creative product in all McCann Erickson-branded agencies excluding McCann, New York. Mr. Detweiler was most recently partner and executive creative director of Ground Zero in Los Angeles. Prior to joining the independent shop, he served as creative director at TBWAChiatDay in Playa del Rey, CA, where he ran the Nissan business and contributed on the Mars business.

John Marcom Jr. was named president-North American business at Future U.S. Mr. Marcom had been chief operating officer at AdGent 007, the San Francisco-based digital-ad-services company, and previously held posts at companies including The Wall Street Journal and Time Inc. Future publishes magazines including Guitar World, Maximum PC and MacLife.

Buzzmedia has elevated Craig Bland to head its new talent-services divisionas VP-celebrity programming and development. Mr. Bland joined the social-media publisher in 2006 and has worked closely with talent and their management to create and implement online media strategies. In this new role, he will work to expand that portion of Buzzmedia's business.

Neilan Tyree was named chief marketing officer-head of new business at David and Goliath, a newly created position at the independent agency. Prior to joining D&G, Mr. Tyree was a consultant for a number of agencies, including JWT. Before his consulting efforts, he worked as director-new business at Kirshenbaum Bond & Partners, New York.

Digitas Health appointed Jeff McCreesh as senior VP-director of operations. Previously, Mr. McCreesh led general management for the New York region of parent company Digitas. He brings more than 20 years of advertising experience to the role.

MSG Entertainment named Howard Handler exec VP-marketing and sales. Prior to joining MSGE, Mr. Handler was exec VP-North America for EMI Music. Before that, he was the chief marketing officer for Virgin Mobile USA. Mr. Handler also was the president-CEO for Burly Bear Network, a cable network and marketing company focused on the 18-24 demographic.

Edward Georger was promoted from senior VP-advertising sales to executive VP-advertising sales at Hallmark Channel and Hallmark Movie Channel. Before coming to Hallmark, Mr. Georger spent time at Family Channel and Fox Family Channel, where he was VP-Eastern sales.

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