MEDIA PLANNING GROUP USA NAMES GAFFNEY COO

Will Oversee All Account Service Groups Within Network

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NEW YORK (AdAge.com) -- Havas Advertising's Media Planning Group USA named John Gaffney chief operating officer, a new position, the company announced today.

Formerly president of arnoldMPG, Boston, Mr. Gaffney, 50, will oversee all account service groups at MPG's divisions, which include Media Planning, arnoldMPG, Media Contacts (interactive media buying and planning), Media Planning Diversity (multicultural media planning and buying) and Media Planning Direct.

MPG USA has 11 offices in cities including Boston, Chicago, Los Angeles, New York and San Francisco, and claims billings of $3.2 billion.

In January, the media planning and buying division at Havas sibling Arnold Worldwide was integrated with MPG and was renamed arnoldMPG. Mr. Gaffney will be based in Boston and will report to Antoni Rossich, CEO of MPG USA, who is based in New York.

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