MediaCom has named Stephanie Fierman as its first worldwide chief marketing officer. Ms. Fierman brings over 20 years of integrated marketing and business development experience to the post, including senior leadership roles at corporations such as Citigroup, JPMorgan Chase and Time Warner . Prior to joining MediaCom, Ms. Fierman ran her own consultancy, working with clients such as SAP, Equifax and NBC Universal. Previously, she was founding CMO and general manager of New York operations for Revolution Money, a digital-payment company that was sold to American Express in 2010.
A little over a year after being named content strategy lead at KBS&P, former Ad Age Editor Jonah Bloom is taking on the role of chief strategy officer at the New York-based MDC agency. Mr. Bloom replaces Mick McCabe, who is moving on to a new opportunity. The move signifies a reorganization of KBS&P's strategy offering, which will now incorporate digital, content and social as well as brand strategy.
Jeff Geisler is being promoted from executive business partner of McCann, New York, to global brand director on the agency's MasterCard account, as well as head of business leadership at the agency. Mr. Geisler joined McCann in 2007 and since then has led a number of the agency's key clients, including Holiday Inn, Weight Watchers, Kraft/Dentyne, Unilever and General Mills. Most recently, he led the launch of the new Sony Xperia smartphones globally. Prior to McCann, he was a group account director at BBH, where he led the launch of Unilever's Axe, as well as the agency's Levi's account.
Mia Carbonell has been named senior VP-corporate communications for Forbes Media. Ms. Carbonell previously served as senior VP-corporate communications for Rodale, and also worked in communications at Vivendi Universal and Time Warner . She began her career in media as an on-air TV journalist in Miami.
Kevin Arrix has joined Viggle as chief revenue officer after holding the position of exec VP-digital advertising at MTV Networks. There he oversaw digital ad sales and operations for all of the company's properties, including MTV , VH1, Nickelodeon, Comedy Central, Shockwave, CMT, Spike and Logo. Prior to moving into the cross-brand role, Mr. Arrix was VP of Nickelodeon's digital ad sales and led an East Coast-based Nickelodeon TV sales team. He also previously held a leadership role at CBS Sportsline after seven years at Turner Broadcasting, primarily in the Turner International division.
The Leo Burnett Group has hired Tom Jump as general manager of growth and operations for its New York network of agencies. Mr. Jump spent 12 years at Leo Burnett's Chicago headquarters before transitioning into senior roles at Pizza Hut and General Motors. He also served as exec VP and managing partner for Mullen and most recently was chief revenue officer for social-media venture CampusLive.com.