MediaCom's Gregory Pruitt Dies at 46

Developed Award-winning Work for Fruit of the Loom, P&G and Community Service Groups

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NEW YORK (AdAge.com) -- Gregory R. Pruitt, 46, managing partner and director for business development at WPP's MediaCom, died on March 13 at a hospital in New Jersey after experiencing cardiac arrest.

Gregory Pruitt
Gregory Pruitt
Mr. Pruitt joined MediaCom last December. In an e-mail to staff, MediaCom USA CEO Doug Checkeris wrote: "Though Greg joined our team just a few months ago, he managed in that short time frame to touch many people here at MediaCom with his energy, talent, humor and passion for his work. As testament to this, since he was hospitalized last week, countless people have come to me to express their concern and offer their support."

Prior to joining MediaCom, Mr. Pruitt founded his own business development consulting practice, Pruitt & Partners, after working at Cliff Freeman & Partners, Devito Verdi as well as the Ogilvy Group. He started his career in 1986 as an unpaid intern at Bozell, Atlanta. After landing a staff position at Bozell, New York, he eventually moved on to Deutsch and Partners & Shevack, working on brands such as Merrill Lynch, Holiday Inn, Sherwin Williams, Chrysler and Major League Baseball.

Mr. Pruitt also co-founded H20 Films, a branded-content production company that developed award-winning work for Fruit of the Loom, Procter & Gamble's "History of Paper" and for community service organizations, including the Cabbage Patch Settlement House for which he won an Aurora Gold award.

Mr. Pruitt is survived by his wife, Erin, and their three sons, Alexander, Nicholas and William, of Ridgewood, N.J.; his parents, Richard and Roberta Pruitt, of Port St. Lucie, Fla.; and his sister and brother-in-law, Paige and Doug Haase, of Washougal, Wash.

In lieu of flowers, the family is establishing a memorial scholarship fund for advertising university students and requests that donations are made to: Gregory R. Pruitt Memorial Fund, c/o Merrill Lynch, Two World Financial Center, 35th floor, New York, New York 10281.

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