BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. is shifting control of its North American business to Melanie Healey, now group president-feminine and health care, effective Oct. 1.
Ms. Healey, 48, is among the two highest-ranking women at the company and one of the youngest managers at the group-president level. She's taking over P&G's biggest region but one that's also faced a particularly tough run amid the recession. For the first time in recent memory, P&G's U.S. sales declined, 0.7% in the fiscal year ended June 30, to $31.1 billion, not counting the divestiture of the coffee business, the results of which were removed from both years.
The North American position Ms. Healey is taking over handles P&G's sales department as well as regional marketing operations, including media buying and planning and multi-brand marketing programs.
Steven Bishop, 45, who's been president-North America since last year, will take over a portion of Ms. Healey's former duties as president-global feminine care. He'll report to Vice Chairman-Global Health and Well-being Rob Steele, as will Tom Finn, 46, who remains president-global health-care.
A P&G spokesman termed the moves "standard rotational development of leadership." Ms. Healey has had a role in P&G's feminine-care global business unit -- which has been perhaps its most consistently growing business -- since 2001. But she's never overseen one of the company's market-development organizations until now.
Ms. Healey is one of the rare senior P&G leaders with extensive management experience at other package-goods companies, having worked for seven years for P&G rivals SC Johnson and Johnson & Johnson in Brazil before joining P&G in 1990.