NEW YORK (AdAge.com) -- Nine months after leaving his post as Microsoft's corporate VP-global marketing of interactive entertainment, Jeff Bell has landed a new job as chairman of DoMedia, a Columbus, Ohio-based online marketplace for buyers and sellers of out-of-home media. Mr. Bell is succeeding company co-founder Rich Langdale, who will still consult with the company in his role at venture-capital firm NCT Ventures.
As chairman, Mr. Bell will advise agencies and marketers on how they can use DoMedia's online marketplace to help plan nontraditional out-of-home campaigns or identify larger opportunities such as billboards and street furniture in major markets.
Prior to his role at Microsoft, Mr. Bell was corporate VP at Daimler Chrysler. He helped plan alternative media campaigns on manhole covers for Microsoft XBox's "Gears of War" and on coffee cups for Jeep.
Mr. Bell is one of Ad Age's most decorated marketers: He was named an Interactive Marketer of the Year in 2005, Entertainment Marketer of the Year in 2007 and one of the Marketing 50 in 2008.
The move to DoMedia, he said, enables him to invest in more start-ups through his relationship with NCT Ventures and also divide his time between his home in Seattle and DoMedia's Columbus, Ohio, headquarters, located near his alma mater, Kenyon College, where he serves on the board of trustees.