Minneapolis overflows with creative talent, yet the major ad schools are all in other parts of the country. Ed Prentiss, 32, hopes to change that. This fall the creative director of one-man-shop Prentiss Worldwide will open Brainco -- The Minneapolis School of Advertising. So far, 30 full-time and 10 part-time students are registered for classes, which will start Oct. 1. Taught on nights and weekends by Prentiss and local talent, including ADs Brock Davis from Hunt Adkins and Michael Atkinson from Clarity Coverdale Fury, the classes are designed to be accessible and affordable, Prentiss says. He's charging $1,500 a quarter for the two-year program, the only such program in the Midwest at this time. While the Miami Ad School sends some students to Minneapolis for a term, it doesn't have a license to operate a full-time facility in Minnesota and "it doesn't affect me at all," Prentiss says. "My school is different. We're the only school that's here for this type of curriculum." The curriculum presently includes classes in strategy; small-space advertising; outdoor advertising; long copy; print production; and advanced layout and typography.
With Brainco, Prentiss is not starting from scratch as a teacher. He's been running ad workshops in his apartment for several years, and he's already seen his students land jobs at agencies like Hunt Adkins and Carmichael Lynch. As for the new venture, "This is not a portfolio factory," asserts Prentiss, a former writer at Peterson Milla Hooks and a graduate of Atlanta's Portfolio Center. "The curriculum is set up so students learn about the process of advertising." For more information call 612-822-1313 or visit www.braincomsa.com. (Patricia