Filling the ranks
Mr. Beavis helps fill the upper management
The Cypress, Calif.-based automaker said Mr. Beavis will be responsible for marketing, advertising, incentives, corporate communications and product strategy. Mr. O'Neill in a statement said Mr. Beavis is "recognized among his peers as being a creative change agent. Ian's fresh and innovative perspective will be critical as we expand the Mitsubishi product line, reach out to a wider range of customers, and create a brand with added depth and value."
The carmaker's advertising agency is Interpublic Group of Cos.' Deutsch, Los Angeles. Mitsubishi spent $282 million in 2002 and $196 million for the first eight months of 2003, according to TNS Media Intelligence/CMR.
Mr. Beavis, 50, who most recently was working as a consultant, was president-CEO of Interpublic Group of Cos.' Foote Cone & Belding Worldwide, San Francisco, until this past summer, when the shop lost the $125 million California Lottery account on a technicality.
Mr. Beavis served for a time as the head account director on the Toyoto Motor Corp. account at Publicis Groupe's Saatchi & Saatchi, Torrance, Calif. He also served as marketing communications manager for Lincoln in 1999 when the luxury automaker began a branding campaign to update its image.