MITSUBISHI NAMES SENIOR VP FOR MARKETING

Ian Beavis Was Former FCB San Francisco Chief

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SAN FRANCISCO (AdAge.com) -- Mitsubishi Motors North America has named longtime agency and automotive industry executive Ian Beavis to the new position of senior vice president for marketing.

Filling the ranks
Mr. Beavis helps fill the upper management

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ranks at Mitsubishi under new CEO Finbarr O'Neill, who in September jumped ship from Hyundai Motor America, where he was president-CEO. Mr. O'Neill has been hiring top lieutenants at the troubled automaker.

The Cypress, Calif.-based automaker said Mr. Beavis will be responsible for marketing, advertising, incentives, corporate communications and product strategy. Mr. O'Neill in a statement said Mr. Beavis is "recognized among his peers as being a creative change agent. Ian's fresh and innovative perspective will be critical as we expand the Mitsubishi product line, reach out to a wider range of customers, and create a brand with added depth and value."

The carmaker's advertising agency is Interpublic Group of Cos.' Deutsch, Los Angeles. Mitsubishi spent $282 million in 2002 and $196 million for the first eight months of 2003, according to TNS Media Intelligence/CMR.

FCB
Mr. Beavis, 50, who most recently was working as a consultant, was president-CEO of Interpublic Group of Cos.' Foote Cone & Belding Worldwide, San Francisco, until this past summer, when the shop lost the $125 million California Lottery account on a technicality.

Mr. Beavis served for a time as the head account director on the Toyoto Motor Corp. account at Publicis Groupe's Saatchi & Saatchi, Torrance, Calif. He also served as marketing communications manager for Lincoln in 1999 when the luxury automaker began a branding campaign to update its image.

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