Mr. McKelvey created Monster back in 1967, originally as the Telephone Marketing Company ( TMP), a yellow-pages advertising agency. He grew its business over the years by acquiring other yellow-pages agencies and, in 1993, by making a leap into recruitment advertising.
After merging TMP with the Monster Board and Online Career Center recruitment websites in 1995, Mr. McKelvey went on to roll up additional recruitment-ad shops into Monster Worldwide. By 2005, some 186 million job seekers representing 12% of the total global internet audience visited a Monster site, according to a company fact sheet.
Monster is also known for its Super Bowl advertising. Its more famed spots included the 1999 "When I Grow Up" and 2002's "Never Settle." The company has worked with Arnold Worldwide, Deutsch, Hill Holliday and Draft Worldwide.