Jarvis Mak has been promoted from VP-U.S. director of research and insight to senior VP-global director of research and insight at Havas Digital. Mr. Mak has been with the company since October 2007 and has led multiple research projects in the U.S., most recently piloting a collaboration between Havas Digital's Media Contacts arm and Yahoo to investigate consumers' behavior and their evolving relationship with media. The study, titled "myDNA: How My Media Defines Me," was unveiled at New York Advertising Week last month.
Initiative has promoted its U.S. head of interactive operations, Michael Hayes, to exec VP-managing director, digital; and tapped PHDiQ's Amy Auerbach to lead its New York digital operations as senior VP-director, digital. Mr. Hayes, who is based in Los Angeles, began his career at Initiative in 2005. Since that time, the company has won clients such as Hyundai, Kia and Dr. Pepper Snapple Group, leading to an almost 500% increase in revenue. Ms. Auerbach comes to Initiative after serving as director-interactive at PHDiQ, the digital arm of Omnicom media shop PHD. At PHDiQ, she oversaw digital media for Chrysler, HBO, Discovery Networks, Siemens and AIG.
After working in Russia and Ukraine for seven years, advertising veteran Brent David is moving to Denmark -- the Atlanta agency, that is. Mr. David, who was president and founder of MC2 (now part of 360 Promotions), will hold the official title of Conqueror, leading his fellow Vikings (yes, that's how they refer to themselves) in growing the agency and providing clients with innovative thinking.
JWT announced two executive promotions: Rosemarie Ryan has been named president-JWT North America, and Ty Montague will become co-president-chief creative officer, JWT North America. In their expanded roles, Ms. Ryan and Mr. Montague will continue to oversee JWT New York and JWT Chicago, with the added responsibility of JWT offices including Atlanta, Toronto, JWT CET and JWT Specialized Communications.
Enfatico, the WPP company spearheading a new agency model, made three additions to its digital team: Former imc2 President David Shulman will serve as Enfatico's chief digital officer, based in New York; WPP Digital's Josh Sklar will become global creative director, based in Texas; and Jonathan Mo, previously interactive creative director for Leo Burnett, will head digital creative in Beijing.
Acclaimed industry talents Gui Borchert and Mark Laughlin have joined integrated creative agency Syrup as creative directors. Featured in Print Magazine as one of the 20 most talented designers under 30, Mr. Borchert joins Syrup from Mother, where he contributed work to clients including Dell and Johnson & Johnson. Most recently, he designed a poster, "Words of Change," for the Barack Obama campaign. He has won more than two dozen awards including top honors at Cannes. Mr. Laughlin comes to Syrup from Razorfish, where he was creative director. Prior to Razorfish, Mr. Laughlin was the senior creative at HUGE, where he developed global platforms for clients such as Ikea, JetBlue, British Airways and About.com.