MPG NAMES NATIONAL BROADCAST DIRECTOR

Bob Riordan Fills Post Vacant for Year

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NEW YORK (AdAge.com) -- The long search for a national broadcast director at MPG, Havas Advertising's media services division, is over.

The shop named Bob Riordan senior vice president and managing director of national broadcast. He replaces Ray Dundas, who left the agency one year ago to work at Omnicom Group's OMD.

Mr. Riordan will start March 25, reporting to Antoni Rossich, CEO of MPG North America. He will be based at MPG's New York offices and will handle clients including Worldcom's MCI, Intel Corp., Reckitt Benckiser and Office Depot

He was formerly

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executive vice president of sales at CTN Media Group, the college television network. Mr. Riordan, 48, also held sales positions at Vivendi Universal's USA Network, Microcast, the NBC-WWF-backed XFL, Multimedia Entertainment and Storer Television.

MPG is still searching for an executive to replace Steve Farella, former CEO of MPG USA.

"We are midway through our search," an MPG spokeswoman said.

The agency, which has 11 offices in the U.S. and claims billings of $3.4 billion, has been struggling through the recession, having lost several key clients including American Isuzu Motors, Novartis and Pharmacia Corp.

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