People on the Move: Mullen Taps Perry Fair, Mauro Cavalletti as Co-Chief Digital Officers

Also on the Move: Briggs Ferguson, David Brown, Salil Mehta, Rick Marroquin, Colleen Whitney, Liz Wilson Thorington

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Mauro Cavalletti and Perry Fair.
Mauro Cavalletti and Perry Fair.

Former Grey, New York Executive Creative Director Perry Fair and former R/GA, San Francisco, Executive Creative Director Mauro Cavalletti have joined Mullen as co-chief digital officers. Mr. Fair, who authored campaign slogan "Don't Just Watch TV, DirectTV," has created highly digital, social, mobile, video game and broadcast creative for DirectTV, as well as for Nissan, Gatorade, E-Trade and the NFL. As top digital creative executive at Grey, he was responsible for helping the agency win digital agency-of-record assignments from Ketel One and Hess. His previous agency experience includes TBWA\Chiat\Day, where he was creative director; The True Agency; and Element79 in Chicago. Mr. Cavalletti launched R/GA, San Francisco, in 2008 and grew the digital shop into a full-scale operation. He has more than 15 years' experience in digital media and concept development at R/GA, as well as at AKQA and Organic. Mr. Cavalletti has done work for Target , IBM, HP, Nike, DirecTV and Mitsubishi.

Meredith Integrated Marketing has appointed Briggs Ferguson to the newly created position of chief operating officer-digital. Mr. Ferguson is joining the company to expand its digital agencies, including Genex, O' Grady Meyers, New Media Strategies, Big Communications and The Hyperfactory. He most recently served as president-internet at Idearc in Dallas. Prior to that, Mr. Ferguson was CEO of Citysearch. His background also includes senior marketing and strategy positions at Yahoo, Launch Media, Inc. and EMI Music. Additionally, Meredith Integrated has promoted David Brown to exec VP-general manager. The promotion will give Mr. Brown expanded oversight of Meredith Integrated Marketing's Content and Customer Relationship Marketing business, including supervision of Directive, its database analytics agency. Since joining Meredith Integrated in 2005, Mr. Brown has led multiple client assignments, and spearheaded a major business expansion in the automotive sector. He also helped Meredith Integrated Marketing establish major presences in Los Angeles and Detroit.

Salil Mehta has been promoted to the newly created position of chief operating officer and chief financial officer of NBCUniversal's Entertainment & Digital Networks and Integrated Media division (E&DN/IM). For the past three years, Mr. Mehta has served as president-business operations, strategy and development for NBCUniversal. He was a key player in NBCUniversal's integration with Comcast; managed negotiations for NBCUniversal's purchase of The Weather Channel; and played a key role in the creation of A&E Television Networks, a merger of A&E and Lifetime in which NBCUniversal has an interest, as well as the sale of the company's Sundance Channel unit to Rainbow Media Holdings. Prior to joining NBCUniversal, Mr. Mehta was exec VP of ESPN Enterprises, and before that was exec VP-corporate business development and strategic planning for the Walt Disney Company.

Rick Marroquin has joined Creative Artists Agency to provide expert insight on multicultural audiences and initiatives. Mr. Marroquin, named "Hispanic Marketer of the Year" by the Association of National Advertisers in 2006, is a 15-year veteran of the Hispanic media industry. Prior to CAA, he founded and was CEO of Interpublic Group's Identity, an agency focused on multicultural marketing and media for clients such as L'Oreal Paris, Chrysler, Johnson & Johnson, and The Home Depot. Before that, he was CMO at Batanga Inc., a Hispanic-focused online music media company. In 2003, Mr. MarroquĂ­n was responsible for developing marketing plans for McDonald's USA to targetyoung males of Hispanic descent. He played an instrumental role in the creation of the "I'm Lovin' It" campaign, as well as the relaunch of the Big Mac.

Colleen Whitney has been named a senior VP of Digitas, Chicago's Media Capability. Ms. Whitney comes to the agency from Mindshare, Chicago, where she spent 12 years working on such clients as Kimberly Clark, Wrigley, Radio Shack, and most recently Abbott. She also worked on new business contributing to or leading the wins of Radio Shack, Alberto Culver and Takeda Pharmaceuticals.

Liz Wilson Thorington has been appointed VP-president, ad sales/Southern region for The Weather Channel Companies. Prior to joining TWCC, Ms. Thorington served as global director-multimedia sales/Southeast and Central America for The Wall Street Journal and The Wall Street Journal's Digital Networks (WSJDN). There, her responsibilities included the integration and management of the sales organization representing the WSJ Franchise. Prior to that, she was at Time Inc., where she managed southeast ad sales for Golf Magazine and Money Magazine, along with their digital counterparts. She also oversaw the Southern division for 3M/Media Networks (MNI), assisting in its transition to a Time Warner Company in 1997.

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