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People on the Move: Nature's Variety Names Robert Bennett CMO

Also on the Move: Therese A. Gamba, Mark Rothenberg, Adnan Brankovic, John Kovacevich, Laura Del Greco, Barbara Pelham, Joe Oulvey

By Published on .

Robert Bennett, Nature's Variety
Robert Bennett, Nature's Variety

Nature's Variety has hired Robert Bennett as chief marketing officer, a newly created position at the holistic pet-food company. Mr. Bennett makes the move from The Clorox Company, where he managed marketing initiatives for the past 12 years after starting his career with Procter & Gamble. Most recently, he held the post of senior director-global brand marketing for Burt's Bees. Mr. Bennett was responsible for the global innovation pipeline at Burt's Bees, which included launching over 60 new products a year, as well as campaign development to support the brand. One of these pushes was recently recognized by Advertising Age as a top small-agency marketing campaign.

Therese A. Gamba has been named senior VP-marketing for NBC Owned Television Stations. She will serve as an in-house consultant to the company's 10 stations and will also coordinate broader NBCUniversal promotional campaigns. Ms. Gamba most recently worked as a consultant specializing in marketing and media strategy for a variety of clients, including Warner Brothers Domestic Television Distribution. Before that , she spent seven years at the ABC Owned Television Stations, and also worked at Viacom for four years as VP-marketing for TNN (currently Spike), where she was part of the team that rebranded and relaunched the channel, and as VP-marketing of Worldvision. Ms. Gamba was also a marketing and advertising consultant for Frank N. Magid Associates.

Mark Rothenberg, Havas
Mark Rothenberg, Havas

Mark Rothenberg has been appointed senior VP-sports for Havas Sports & Entertainment U.S., a division of Havas Media that works for clients including Pedigree, Carnival Cruise Lines, Dior, Havaianas, Volvo, Puig, Sears and Yahoo. Based out of New York, Mr. Rothenberg will be responsible for developing HS&E's sports offering and strengthening its presence in the U.S. He joins the agency from Two River Consulting. Prior to that , he was exec VP-marketing for Cox Enterprises, which purchased the agency he founded, Lifestyle Marketing Group. He also helped establish Saatchi & Saatchi's sports marketing network and has extensive experience in Olympic marketing initiatives.

Meanwhile, Havas Media's media planning and buying agency, MPG, has named Adnan Brankovic VP- group account director, charged with leading its Dannon business. Mr. Brankovic rejoins MPG after spending six years at Initiative , where he was most recently VP-account director. While there, he worked with clients including Hitachi and Computer Associate. In addition to his past experience at MPG, he has also held media-planning roles with Mediaedge:cia and Young & Rubicam.

John Kovacevich, DraftFCB
John Kovacevich, DraftFCB

Former Goodby Silverstein & Partners associate creative director John Kovacevich is joining DraftFCB, San Francisco, as VP-creative director. He will work alongside Senior VP-Group Creative Director Julie Scelzo on the Dockers and Del Monte accounts. During his three years at Goodby, Kovacevich worked on clients including Frito-Lay, Tostitos, Chevrolet, Sonic Drive-In and Foster Farms. Mr. Kovacevich is also a sketch comedy performer and actor whose acting credits include appearances in films such as "The Pursuit of Happyness."

Laura Del Greco, USA Today
Laura Del Greco, USA Today

Laura Del Greco has been named to the newly created position of VP-client solutions for USA Today. Ms. Del Greco's background includes Turner Entertainment Sales, where she was VP-sales programming strategy. Prior to joining Turner, she was VP-corporate integrated marketing for Warner Music Group, where she established the first ever cross-label corporate marketing team. Before that , she was director-corporate worldwide promotions for Warner Bros. Studios.

IPG Medibrands' UM has selected Barbara Pelham as exec VP-global managing partner for its MasterCard business, collaborating with all five IPG agencies that serve MasterCard's global business needs. Ms. Pelham most recently worked as an executive group director at OgilvyOne. Before that , she was the WPP team lead for Bayer at Ogilvy Healthworld. In this role, she led WPP global consolidation for Bayer Healthcare across four divisions in 12 key markets.

Joe Oulvey is joining Twentieth Television as exec VP-sales. Most recently, Mr. Oulvey served as senior VP-Fox Stations sales. Prior to spending a decade at Fox, Mr. Oulvey was with CBS Television Stations, where he moved from account executive to VP-spot sales. Earlier in his career, he held local market account executive positions in Chicago, St. Louis and Peoria, Illinois.

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