People on the Move: NBCU Names Linda Yaccarino President-Cable Entertainment & Digital Ad Sales

Also on the Move: Melissa Miller Ormond, Christine Guilfoyle, Matthew Scholes, Pamela Levine, Matthew Cammaert, Dan McHugh

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Linda Yaccarino
Linda Yaccarino
Linda Yaccarino has been named president-cable entertainment and digital advertising sales for NBCUniversal, ending speculation of what her precise role at NBCU would be following the departure of Dave Cassaro. Ms. Yaccarino was most recently at Turner as exec VP-chief operating officer of Turner Entertainment ad sales & marketing and acquisitions. In her new post, she will be responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo and their respective digital platforms. Additionally, she will oversee the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com and the standalone digital businesses DailyCandy, Swirl, Fandango, iVillage and Television Without Pity.

Melissa Miller Ormond has been appointed president of MSG Entertainment. A 24-year entertainment industry veteran, Ms. Ormond has been serving as interim head of MSG Entertainment since earlier this year and has been the division's chief operating officer since 2008. Ms. Ormond joined MSG Entertainment in 2005 as exec VP- bookings. Prior to that , beginning in 1995, she spent 10 years with House of Blues Entertainment/Universal Concerts/MCA Concerts, Los Angeles, in a variety of positions, most recently as senior VP, where she booked concerts for the company's U.S. amphitheaters, and promoted several national tours, including the Lilith Fair. Ms. Ormond was named one of Billboard's 2010 Women in Music.

Christine Guilfoyle has rejoined Every Day with Rachael Ray as publisher, succeeding the departing Paul Jowdy, as Meredith Corp. finalized a deal to take over the magazine from Reader's Digest Association. Ms. Guilfoyle had been publisher of Meredith 's More magazine since January 2010, and was the launch publisher of Every Day with Rachael Ray, working there from 2005 to 2007. Under her leadership, the magazine was recognized as the "Launch of the Year" by both Advertising Age and Adweek. Prior to joining More, Ms. Guilfoyle was the publisher of Women's Wear Daily. During her tenure, the website was re-platformed, social-media and mobile applications were launched and monetized, and the global sales staff was fully integrated into all aspects of brand sales. She began her publishing career with positions at People, TV Guide and Omni magazines, and was advertising director for Meredith 's Better Homes and Gardens magazine before first joining Every Day with Rachel Ray.

Leo Burnett Worldwide has hired Matthew Scholes as exec VP-worldwide account director to lead the agency's global marketing efforts for Kellogg's. Mr. Scholes joins Leo Burnett Worldwide from McCann Worldgroup in London, where he was a global account director for Nestle. Prior to McCann, he led JWT's Kellogg's business globally from London. He also served as managing director of JWT Canada, and in his career has worked with clients such as Unilever, Pfizer and British pharmacy giant Boots.

Pamela Levine will join HBO as exec VP-marketing, succeeding Courteney Monroe, who announced in September that she would leave by the end of the year. Ms. Levine comes to HBO with 16 years of experience at Twentieth Century Fox, where she spent the past nine years as co-president of domestic theatrical marketing, responsible for overall branding, media strategy and campaign strategy. She jointly led marketing for over 140 movies, including creating and leading campaigns for "The Devil Wears Prada," "Walk the Line," "Borat" and "Avatar." Ms. Levine was named Ad Age 's MVP Entertainment Marketer of the Year in 2005 and an Entertainment Marketer of the Year in 2008.

Cheil Canada has hired Matthew Cammaert as its first president, replacing Robert Lewocz, former managing director of Cheil Canada. He will be accountable for overall defining and growing the Canadian business and will report directly to Buz Sawyer, CEO of Cheil North America. Previously, Mr. Cammaert moved from group director to VP-client services and new business for Havas Euro RSCG, Toronto, where he played a key role in securing the Chase, Sears and Canadian Tire Loyalty accounts. In addition to his responsibilities as president, Mr. Cammaert will be working closely with Andrew Barret, Samsung Canada's newly appointed VP-marketing.

Longtime Anheuser-Busch executive Dan McHugh is joining independent marketing services company MARC USA as VP-group account director, working on the agency's Rite-Aid account and business development. Mr. McHugh spent over 21 years in marketing at Anheuser-Busch where he rose through the company's various brands and divisions overseeing the marketing of Budweiser, Michelob, and the Busch Family of beers, including the extremely successful introduction of Bud Light Lime. He was most recently VP-media, sponsorship and activation, managing the division responsible for placing media, sports marketing, entertainment marketing and digital marketing assets for the company.

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