Nintendo's Top Marketer to Exit Game Maker

George Harrison Led Blockbuster Launch of Wii System

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YORK, Pa. (AdAge.com) -- Nintendo of America's top marketing executive, George Harrison, will leave the company at the end of the year, a spokesman confirmed.

Mr. Harrison, senior VP-marketing, has chosen not to move with his division when its staffers are relocated from Redmond, Wash., to San Francisco. His departure has been rumored since the relocation announcement was made in June.

The 15-year veteran is considered a key member of a seasoned and well-regarded marketing team, from which even more departures are expected, including Beth Llewelyn, senior director-public relations, and Perrin Kaplan, VP-marketing and corporate affairs.

Mr. Harrison's departure comes after the blockbuster launch of the Nintendo Wii console, the ongoing strength of its DS and DS Lite handheld gaming systems and surprise success of several Nintendo "non-gamer" games such as "Nintendogs" and "Brain Age," marketed together beginning last year under the brand "Touch Generations."

He did not say what his future plans are.
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