OGILVY'S CHIEF CREATIVE OFFICER TO RETIRE

Rick Boyko Leaves Agency After 14 Years

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NEW YORK (AdAge.com) -- Rick Boyko, chief creative officer of WPP Group's Ogilvy & Mather North America and co-president of Ogilvy, New York, will retire from the agency next year to become the managing director of the Adcenter at Virginia Commonwealth University.

Mr. Boyko, 54, has been the chief creative for Ogilvy North America for 14 years.

Bill Gray
Bill Gray, 50, co-president

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of Ogilvy, New York, will assume sole management. David Apicella and Chris Wall, both currently executive creative directors, will become co-creative heads of Ogilvy, New York.

A chief creative officer for Ogilvy North America will be determined in the next several months, before Mr. Boyko departs for his new position in July 2003.

Boosted agency's reputation
Mr. Boyko joined Ogilvy in 1989 after stints at TBWA/Chiat/Day, Los Angeles, and Leo Burnett USA. He is credited with reinvigorating Ogilvy's creative reputation in the ad community.

Within the agency, he created the Brand Integration Group, Ogilvy's award-winning design group; The Syndicate, a network of independent creative agencies aligned with Ogilvy; and the Young Guns, an in-house mentoring program for recent graduates of leading art and advertising schools.

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