People on the Move: Ogilvy Taps Tom De Luca to Head Social Media

Also on the Move: Julie Renwick, Denise Incandela, Pete Hunsinger, Amy Cheronis, Lauren Snyder

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Tom De Luca
Tom De Luca

Ogilvy & Mather has added Tom De Luca as chief operating officer of its social-media offering, and Julie Renwick as executive director-mobile, Ogilvy North America. Mr. De Luca joins the agency from Warner Bros., where as VP-worldwide interactive marketing he developed campaigns for franchises including "Harry Potter," "Batman," "Sex and the City," "Gossip Girl" and "Vampire Diaries," and pioneered a partnership with Facebook allowing consumers to purchase Warner Bros. film properties on the site. Ms. Renwick comes to Ogilvy from R/GA, where she was executive producer-mobile and social platforms. There, she delivered mobile and social initiatives for clients such as Nike , Walmart, Tiffany, Avaya, Johnson & Johnson, SCJ and Walmart.

Denise Incandela, president of Saks Direct and exec VP of Saks Fifth Avenue, has been named chief marketing officer for Saks Fifth Avenue, a newly created role. She will continue in the position of president, Saks Direct. Ms. Incandela joined Saks Fifth Avenue in 1999 to spearhead the development of Saks Direct. She held the post of senior VP-business development and Saks Direct between 2002 and 2007, and was then promoted to president, Saks Direct and group senior VP of Saks Fifth Avenue. In 2010 she rose to the exec VP role. Prior to joining Saks, Ms. Incandela was a consultant at McKinsey & Company, where she led its retail practice and served Saks Fifth Avenue as a client.

Conde Nast announced a series of executive changes among its publishing team. Pete Hunsinger, VP-publisher at GQ since 2003, was named president and publisher of The Golf Digest Companies. Meanwhile, Chris Mitchell, VP-publisher at Conde Nast Traveler since 2009, was named VP-publisher at GQ and Carolyn Kremins, VP-publisher at Brides since 2009, becomes VP-publisher at Conde Nast Traveler. Michelle Myers, VP-publisher at Lucky since 2010, was appointed VP-publisher of Brides, and Marcy Bloom, associate publisher of GQ since 2006, was named VP-publisher of Lucky.

Amy Cheronis, formerly senior VP-worldwide communications at Leo Burnett Worldwide, has been promoted to exec VP and will lead the agency's global and U.S. brand communications efforts. An industry veteran, this is Ms. Cheronis' second tour with Leo Burnett. She left the company in the late 90's and joined DDB, Chicago, where she served as the firm's chief PR counsel. After 10 years at DDB, she returned to Leo Burnett in early 2010.

Mediabrands has appointed Lauren Snyder chief communications officer. In this role, she will direct the global marketing and communications for the soon-to-launch New York-based IPG Media Lab and Virtual Lab. Prior to joining Mediabrands, Ms. Snyder was exec VP-chief communications officer for Kerzner International Holdings, where she managed communications and advertising campaigns for properties including the Atlantis, Paradise Island resort in the Bahamas and Dubai as well as global One & Only resorts. She also spent time at Edelman, where as senior VP-entertainment marketing, she directed branding campaigns and marketing programs for clients such as Imax, Dreamworks, Hearst Magazines, CBS Sports and Apple. She also previously served as TV Guide International's senior VP-corporate communications.

Global communications agency Cohn & Wolfe announced three senior staffing appointments: the promotion of Brooke Hovey to the newly created role of exec VP-digital practice, Americas; the hiring of Porter Novelli Exec VP-Global Digital Director Brad McCormick as exec VP-managing director, Austin, and senior digital strategist; and the hiring of Ruder Finn VP-Corporate Communications Katy Kelley as VP-global marketing and communications.

Ian Campbell has joined The Visionaire Group as VP-creative. Before coming to the digital marketing agency, Mr. Campbell was director-user experience and creative for the National Football League's Digital Media Group where, as one of its founding directors, he was responsible for strategy and experience design for mobile, social, product, marketing and editorial. Prior to that position, he helped establish the interaction design discipline at Digitas, Chicago, and led teams in the development of interactive marketing campaigns for major brands such as Nokia, Fifth Third Bank, KitchenAid and American Express.

Doremus has promoted Matt Broom to president-international, its latest initiative to build upon efforts to service clients' global interests. Mr. Broom joined the global business communications network in 2008, and previously was director-worldwide strategic partnerships.

Matt Arkin has been appointed president of social-targeting platform 33Across, and Allie Savarino Kline has been named VP-marketing. Most recently, Mr. Arkin served as chief revenue officer for Sojern, where he led all revenue and media operations. He previously headed sales and operations at Tacoda for three years, and later was senior VP-sales at AOL/Platform A. Ms. Savarino Kline comes to 33Across from Brand Affinity Technologies (BAT), where she oversaw the company's brand development, marketing, and athlete and celebrity relationships. Prior to BA,T she ran global marketing for rich-media advertising company Unicast.

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