OgilvyAction North America Names Sheila Hartnett CEO

Also on the Move: Todd Sloan, Jason Kelly, Tamra Knepfer

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Sheila Hartnett became CEO of OgilvyAction North America, the global brand-activation and shopper-marketing network of the Ogilvy Group. She came to the group in 2005 when her company, K&L Marketing, was acquired. In her new role, she will oversee OgilvyAction North America and its offices in New York; Chicago; Stamford, Conn.; Atlanta; and Toronto.

Todd Sloan
Todd Sloan
Operative, a global provider of ad-revenue-management software and services, appointed Todd Sloan its chief financial officer. Mr. Sloan most recently held the same position at Heavy, the largest independent video website in the U.S. He also has served as exec VP-corporate development and chief financial officer of NetRatings and chief financial officer of About.com. Operative also recently hired Mike Hard, a former Microsoft digital-media-sales expert, as exec VP-sales and marketing.

Time Inc. tapped veteran media executive Jason Kelly as VP-strategy and revenue management, Time Inc. Digital. He comes to Time Inc. from Rapt, part of Microsoft Advertising's Publisher Solutions, where he was manager-advisory services. Before that Mr. Kelly was director-revenue management, sales and online distribution for Virgin America.

Tamra Knepfer joined Rodale as senior VP-licensing and business development. She makes the move to Rodale from American Greetings Properties, where she was senior VP-consumer products. Ms. Knepfer has also held executive positions at Sesame Workshop, Walt Disney and Mommy and Me, where as head of marketing she helped the start-up company launch its new brand of consumer products.

Monica Neal was named VP-emerging markets and partnerships for TNT, TBS and Turner Classic Movies. She began her career at Turner Broadcasting in 2000 as director of public relations for Turner South and was promoted to VP in 2002. Most recently, Ms. Neal served as VP-station manager of Peachtree TV, Turner Broadcasting's Atlanta broadcast platform.

Jon Wilson was appointed VP-corporate innovation at Kimberly-Clark. He previously served as president-CEO of LifeSpring Nutrition and exec VP-sales and marketing at Kellogg USA.

Anthony Viceroy was appointed president-global business operations and chief financial officer at leading public-relations firm Porter Novelli. He joins the agency from Omnicom's Diversified Agency Services group, where he served most recently as senior VP-financial management and client partnership. In his role at Omnicom, Mr. Viceroy also served as a liaison and adviser to Porter Novelli.

National CineMedia, which operates a digital, in-theater network for cinema advertising, named Jeffrey Mahl senior VP-online and mobile advertising. In his new position, Mr. Mahl will oversee sales efforts for NCM.com, a new website allows audiences to interact with and share entertainment content. Before joining National CineMedia, Mr. Mahl was president of Media Directions, a company he founded in 2003 to provide clients with sales strategy, tactics and execution. Since 2007, he also has simultaneously served as exec VP-ad sales at Mail.com Media Corporation.

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