Oliver Gers Takes Reins as New-Media Chief at IMG

Former Fremantle Exec Will also Co-head Entertainment Unit

By Published on .

LOS ANGELES (AdAge.com) -- Olivier Gers has formally assumed the reins of a newly created position, senior VP-global head of new media, at IMG.
Olivier Gers
Olivier Gers

Though Mr. Gers will based in New York, he'll also co-head a new business unit, IMG Entertainment, with London-based Alastair Waddington, exec VP of IMG Media.

Mr. Gers most recently served as general manager of Fremantle Media Licensing Worldwide, where he was also responsible for marketing partnerships and sponsorships to extend Fremantle's properties into the new media space, like the "American Idol" premium SMS Challenge.

He was named Advertising Age's 2007 Entertainment Marketer of the Year for his work on the "Idol" franchise.
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