Olivia Scott-Perkins has launched integrated marketing consultancy Omerge Alliances after holding the position of chief marketing officer at Carol's Daughter. Prior to joining the natural beauty-care company, Ms. Scott-Perkins spent 17 years on both the agency side, including stints at Leo Burnett, Ogilvy, DDB and Draft, and the media side, with positions at Vibe Magazine, Live Nation Entertainment and In Demand Television. Omerge Alliances will provide partnership marketing, branding and general-marketing expertise to independent content creators of music, TV and film, and launches with independent record label Curb Records, digital video series Gentlemen's Dwelling, and independent musicians Kelli Sae, Somi, Black Rock Revival, among other entertainment entities.
Anna Bateson, marketing director for YouTube Europe Middle East and Africa, is leaving her role in the U.K. to take up a global marketing role at Google in the U.S. Ms. Bateson joined Google-owned YouTube in 2009 from British network ITV, where she was director of viewer marketing. Prior to ITV, she held senior marketing roles at Bloomberg and MTV . She was part of the team that launched the acclaimed "Life in a Day" documentary made by submissions from YouTube users and produced by film director Ridley Scott, and was also responsible for YouTube's first advertising campaign in the U.K., which was created by Adam and Eve.
Matthew George has joined Deutsch, New York, as senior VP-director of communications planning, working on a range of clients including Microsoft, PNC, and MilkPEP. In his previous role as group planning director-communications architecture at JWT New York, Mr. George spent close to nine years developing multichannel solutions for domestic and global clients such as JetBlue, Nestle, De Beers, Johnson & Johnson, Pfizer and Bayer. Prior to JWT, he was exec VP-group director at Initiative Media, and also spent two years at BBH, New York, as media director/managing partner and part of the agency's early U.S. start-up arm. Mr. George began his career at Grey , New York, where he spent close to 17 years.
Tony Haskel is returning to Money magazine, where he was New York advertising director from 1995-2006, to take on the role of VP-advertising sales. Mr. Haskel was most recently Fortune's executive sales director, a position he's held since 2010. He has also served as national advertising director at Bonnier Mountain Group, Advertising Director at Conde Nast Portfolio and Los Angeles manager at Fortune.